Hugo Rodrigues

Critic
DISC Type : C

Strategy Director at MRM

São Paulo, Brazil

Overview

Hugo has no verified overview

Personality Overview

Information Seeker

Critic

ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Hugo has no verified topics they care about

Media Appearances

Hugo has no verified media appearances

Work History

9-2025
Strategy Director at MRM
3-2025 - 7-2025
Strategy Director at DM9
1-2024 - 1-2025
Strategy Director at aldeiah.
1-2023 - 1-2024
Strategy Director at VMLY&R
6-2017 - 1-2023
Strategy Director at WMcCann

Education

2016 - 2016
Marketing in a Digital World from University of Illinois Urbana-Champaign
2015 - 2015
Design Thinking from Ibmec

More Information

Social Presence :

Prographics :

Exp : 8 Location : São Paulo, Brazil Job Level : Mid-senior Designation : Strategy Director at MRM
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Insights For Selling To Hugo

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hugo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Hugo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Hugo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Hugo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Hugo

Personality Compatibility


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