Rupak Ray

Activist
DISC Type : Cd

Vice President Customer Success & Strategic Solutions at BI WORLDWIDE (India)

Delhi, India

Overview

Rupak Ray is a P&L leader at BI WORLDWIDE with 20 years of experience in B2B sales and consultative selling. He specializes in driving revenue growth through tech-driven marketing and strategic solutions, holding unique certifications as a Behavioral Economics and Recognition Professional.

He has a deep interest in understanding the cognitive biases and psychological drivers behind human motivation. His public posts often explore topics like recency bias and attribute substitution, reflecting a passion for applying behavioral science principles in professional contexts.

He recently moderated a panel discussion on the "ROI of Recognition in Business Performance" at a national SHRM conference.

Personality Overview

Observative

Value Conscious

Perfectionist

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Employee Recognition
He is a Certified Recognition Professional and recently moderated a panel at a SHRM conference focusing on linking recognition programs to measurable business ROI.
Behavioral Science
As a Certified Behavioral Economics professional, he frequently writes about cognitive biases and applying psychological principles to improve engagement and leadership.
Loyalty Programs
He has extensive experience designing loyalty and rewards programs and shares insights on their effectiveness, such as the negative impact of expiring points too quickly.

Media Appearances

Rupak has no verified media appearances

Work History

7-2025
Vice President Customer Success & Strategic Solutions at BI WORLDWIDE (India)
2-2012 - 6-2025
Regional Director at BI WORLDWIDE (India)
11-2005 - 2-2012
Account Director at Accentiv'​ India
10-2002 - 11-2005
Manager - Client Servicing at Solutions Digitas

Education

2016 - 2016
Executive Education Program from Indian Institute of Management Bangalore
6-2021 - 9-2021
Executive Education from Indian School of Business

More Information

Social Presence :

Prographics :

Exp : 23 Location : Delhi, India Job Level : Senior Designation : Vice President Customer Success & Strategic Solutions at BI WORLDWIDE (India)
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Insights For Selling To Rupak

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rupak is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Rupak

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Rupak move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Rupak take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Rupak

Personality Compatibility


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