Huma Amjad

Enigma
DISC Type : dic

Performance Marketing Manager at Stratus Media

Islamabad, Islāmābād, Pakistan

Overview

Huma is a B2B marketer with over eight years of experience specializing in the Tech, SaaS, and Healthcare sectors. She currently leads performance marketing initiatives at Stratus Media for SiTime Corporation, managing strategies across paid media, SEO, and e-commerce. She holds both Bachelors and Masters degrees from the National University of Sciences and Technology (NUST).

Describing herself as an "Engineer – Marketer – Manager – Self-learner, " Huma is passionate about the intersection of creativity and technology. She takes great pride in her familys accomplishments, publicly celebrating her brothers academic and professional successes in film and television.

She was awarded the Expert-Vetted badge on Upwork, a recognition reserved for the top 1% of contractors on the platform.

Personality Overview

Persuasive & Assertive

Friendly Yet Blunt

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Performance Marketing
With 8+ years of experience, she has a deep understanding of fixing chaotic ad accounts and implementing strategies that deliver measurable lead generation and revenue growth.
B2B SaaS Growth
Specializes in marketing for B2B SaaS and tech. She advocates for clarity and simplicity in campaigns to achieve sharp, effective results.
Data-Driven Strategy
Praised for her analytical expertise, she emphasizes using data and experience over guesswork to identify and solve marketing challenges quickly.

Media Appearances

Huma has no verified media appearances

Work History

5-2023
Performance Marketing Manager at Stratus Media
3-2022 - 4-2025
Senior Marketing Manager at Spectre Tech Services
1-2023 - 1-2025
Marketing Lead at Meet on Bubble
3-2020 - 3-2022
Marketing Manager at Digital Umbrella Marketing Agency

Education

2017 - 2018
Masters from National University of Sciences and Technology (NUST)
2010 - 2014
Bachelors of Engineering from National University of Sciences and Technology (NUST)

More Information

Social Presence :

Prographics :

Exp : 5 Location : Islamabad, Islāmābād, Pakistan Job Level : Middle Designation : Performance Marketing Manager at Stratus Media
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Insights For Selling To Huma

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Huma is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Huma

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Huma move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Huma take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Huma

Personality Compatibility


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