Humberto Antonio Martínez Femat

Editor
DISC Type : CS

Director general ejecutivo at Ecolife Technologies

Aguascalientes, Aguascalientes, Mexico

Overview

Humberto is the CEO and Founder of Ecolife Technologies, where he specializes in guiding companies through the energy transition. A graduate of Tecnológico de Monterrey and a Certified Energy Manager (CEM), he focuses on distributed generation and energy efficiency to deliver economic and sustainable benefits to his clients.

He frames energy not just as an environmental concern but as a strategic business decision and a financial risk variable that requires careful management.

He recently earned his Certified Energy Manager (CEM) certification from the US Association of Energy Engineers.

Personality Overview

Self-Disciplined

Objective Thinker

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They are thorough and always follow a systematic approach. Being observant comes to them naturally.

Topics They Care About

Strategic Energy Use
He views energy as a financial risk variable and a strategic business decision, emphasizing achieving a return on investment of less than two years for clients.
Sustainable Finance
Holds a "Finanzas para la Sustentabilidad" certification and focuses on the fiscal savings and economic improvements that energy transition projects can generate for businesses.
Nearshoring Opportunities
Believes Mexico's ability to satisfy energy demand is a key challenge and opportunity for capitalizing on the global nearshoring trend.

Media Appearances

Humberto has no verified media appearances

Work History

5-2009
Director general ejecutivo at Ecolife Technologies

Education

2021 - 2024
Maestría from Tecnológico de Monterrey
2005 - 2011
Licenciatura from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 16 Location : Aguascalientes, Aguascalientes, Mexico Job Level : Mid-senior Designation : Director general ejecutivo at Ecolife Technologies
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Insights For Selling To Humberto Antonio

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • When following up with them, expect slowness; use questions to engage them, preferably over email.

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Humberto Antonio is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Humberto Antonio

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Humberto Antonio move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Humberto Antonio take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Humberto Antonio

Personality Compatibility


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