Hyde Phillips

Inquirer
DISC Type : dc

Founder at Pure Growth

Royal Sutton Coldfield, England, United Kingdom

Overview

Hyde Phillips is the Founder of Pure Growth, helping B2B agency owners scale by generating consistent leads. He leverages his Computer Science degree from Aston University to build systems that have influenced over £2m in client revenue. Colleagues have described him as a diligent, honest, and fantastic mentor.

Hyde has a long-standing passion for physical fitness, built over a 15-year career where he owned and operated a personal training business called At Home Fitness. His ongoing interest in fitness-related companies like HOIST Fitness suggests this is still a significant part of his life outside of work.

After more than a decade in the fitness industry, he successfully pivoted to found a B2B growth agency.

Personality Overview

Upfront

ROI Conscious

Demanding

They care equally about the product and its potential impact.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

B2B Agency Growth
His entire business, Pure Growth, is dedicated to helping B2B agency founders generate 30+ sales calls and add 1-5 new clients every month.
AI in Sales
He actively promotes using AI for LinkedIn lead generation and has developed a system he calls a "GPT-5 agent" to automate finding ideal clients.
Entrepreneurship Mindset
As a founder of two different businesses, he frequently posts about overcoming the daily challenges and "firefighting" that business owners face to achieve growth.

Media Appearances

Hyde has no verified media appearances

Work History

5-2024
Founder at Pure Growth
3-2024
Head of Growth at Digital Panda
1-2014 - 7-2024
Co Director at At Home Fitness Ltd
1-2009 - 7-2024
Owner at At Home Fitness Ltd
3-2007 - 12-2008
Personal Trainer at At Home Fitness Ltd

Education

2002 - 2006
Computer Science Bsc from Aston University
Education details unavailable from Ellesmere College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Royal Sutton Coldfield, England, United Kingdom Job Level : Leadership Designation : Founder at Pure Growth
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Insights For Selling To Hyde

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hyde is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Hyde

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hyde move?

  • Their decision making speed is somewhere in the middle.
  • Can Hyde take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Hyde

Personality Compatibility


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