Iain Adams

Enigma
DISC Type : Cdi

Sales Director - EMEA at Zixi

London, England, United Kingdom

Overview

Iain has no verified overview

Personality Overview

Challenger

Friendly Yet Blunt

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Iain has no verified topics they care about

Media Appearances

Iain has no verified media appearances

Work History

9-2024
Sales Director - EMEA at Zixi
5-2022 - 7-2024
Senior Director, Sport & Streaming TV at Amagi Corporation
9-2017 - 5-2022
Head of Sport & Broadcast Sales, EMEA & APAC at Tellyo
7-2016 - 6-2017
Commercial Director, Video at WPP (Spafax)
6-2013 - 7-2016
Head of Sales at Interactive Investor

Education

1987 - 1990
Foundation degree from Surrey Instiute of Art & Design
1981 - 1986
Art; A's; B's from Amery Hill Comprehensive School

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Sales Director - EMEA at Zixi
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Insights For Selling To Iain

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Iain is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Iain

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Iain move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Iain take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Iain

Personality Compatibility


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