Iain Morrison

With 35 years of experience producing large-scale events for artists like Taylor Swift and U2, Iain Morrison now leads a tech startup, The Imagination Collaborative. He pioneers the use of digital twins and 3D visualization to help event professionals plan complex projects, reduce risk, and manage chaos. He holds a degree in Arts.

Outside of work, Iain is a passionate advocate for improving mental health and preventing burnout in the demanding events industry. He and his wife (and business partner) embrace a remote work lifestyle, which has included traveling across Australia in their caravan with their Kelpie, Miller, while managing the business.

After decades of running massive live shows, Iain has pivoted to building the tech to plan them better, blending deep operational experience with cutting-edge digital innovation.