Iain O'Neil

Energizer
DISC Type : I

EPR Transformation Director at NHS East Midlands

Greater London, England, United Kingdom

Overview

Iain ONeil is a digital and technology leader with around 20 years of experience driving transformation in complex environments like the NHS, central government, and FTSE 250 companies. As EPR Transformation Director, he supports multiple NHS Trusts in large-scale technology adoption. He holds a bachelors degree from the University of Bedfordshire.

He is a featured speaker at the upcoming HETT Leaders Summit in February 2026, where digital health and care leaders collaborate to shape the future of healthcare.

Personality Overview

Informal

Big Picture Person

Enthusiastic

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

EPR Implementation
Currently leading the EPR Transformation for the East Midlands Acute Provider collaborative, focusing on implementing the Nervecentre system across multiple NHS Trusts.
Digital Health Strategy
Has extensive experience developing national digital strategy for the Department of Health and Social Care and NHS England, including work on the NHS App.
Public Sector Transformation
His career has focused on helping large public sector organizations use technology to deliver meaningful change, especially where systems are complex and the stakes are high.

Media Appearances

Speakers & Biographies - Iain O'Neil, EPR Transformation Director, NHS East Midlands. Featured in UKAuthority

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Iain O'Neil – EPR Transformation Director, NHS East Midlands (GovNet Event Profile). Featured in GovNet

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Work History

8-2024
EPR Transformation Director at NHS East Midlands
10-2018
Member Board Of Trustees at Heritage Care Ltd
1-2022 - 7-2024
Managing Partner at TPXimpact
5-2019 - 5-2022
Digital Transformation Director at NHSX
4-2019 - 5-2022
Digital Transformation at NHSX

Education

1997 - 2002
Bachelor's degree from University of Bedfordshire
Education details unavailable from Mayflower, Billericay

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : EPR Transformation Director at NHS East Midlands
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Insights For Selling To Iain

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Iain is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Iain

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Iain move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Iain take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Iain

Personality Compatibility


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