Ian Bacon

Examiner
DISC Type : sc

Head of Convenience Sales at Gander

Leighton Buzzard, England, United Kingdom

Overview

Ian has no verified overview

Personality Overview

Tough To Convince

Late Adopter

Process Oriented

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Ian has no verified topics they care about

Media Appearances

Ian has no verified media appearances

Work History

11-2024
Head of Convenience Sales at Gander
2-2021 - 9-2024
Regional Retail Manager - Key Accounts at Nisa Retail
3-2019 - 2-2021
Key Account Manager at Nisa Retail
12-2017 - 3-2019
Trading Manager at Lenus Trading Ltd
6-2017 - 12-2017
Store Manager at Iceland Foods

Education

1987 - 1989
BTEC from Cassio College - Watford
1982 - 1987
CSE from Grange Park School - Bushey

More Information

Social Presence :

Prographics :

Exp : 37 Location : Leighton Buzzard, England, United Kingdom Job Level : Mid-senior Designation : Head of Convenience Sales at Gander
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Ian

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Ian take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Ian

Personality Compatibility


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