Lana Robertson, CPIM, CSCP

Questioner
DISC Type : c

Director of Corporate Demand Planning at Standard Motor Products

Lewisville, Texas, United States

Overview

Lana has no verified overview

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Lana has no verified topics they care about

Media Appearances

Lana has no verified media appearances

Work History

1-2021
Director of Corporate Demand Planning at Standard Motor Products
1-2020 - 1-2021
Demand Planning Manager at Standard Motor Products
1-2018 - 1-2020
Materials Manager at Standard Motor Products
6-2015 - 12-2017
Project Manager at Standard Motor Products
6-2015 - 12-2017
VP of Education at APICS Industrial Crescent Chapter #152

Education

8-2018 - 12-2020
Master of Business Administration - MBA from Southern Wesleyan University
2014 - 2017
Bachelor of Science - BS from Southern Wesleyan University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Lewisville, Texas, United States Job Level : Mid-senior Designation : Director of Corporate Demand Planning at Standard Motor Products
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Insights For Selling To Lana

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lana is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lana move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lana take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Lana

Personality Compatibility


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