Ian Burton

Commander
DISC Type : D

Fractional Chief Technology Officer at Zelesco

Sydney, New South Wales, Australia

Overview

Ian Burton is the Founder and CEO of Decisive Leadership, specializing in helping founders redesign their businesses to operate without them. Holding an MBA and certifications in Life Coaching and NLP, he focuses on creating "low-touch" business models. People he has worked with describe him as insightful, practical, and full of integrity.

Ian demonstrates a strong interest in fostering innovation across different sectors. He has served as a non-executive director for a not-for-profit arts and science research institute and has also supported a unique consumer product startup in the hair jewellery industry.

He is the author of an e-book titled "The 8 Key Drivers of Company Value, " aimed at helping owners maximize their companys worth.

Personality Overview

Decisive

Candid & Clear

Strong-Willed

They prefer to move quickly, and expect the same from others.  They respond well to strong and respectful communication. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Business Architecture
Helps founders redesign their business to be less dependent on them, a concept he calls "The Diamond Architecture" to create "Low-Touch Businesses".
Founder Mentorship
His entire practice is built around coaching founders to escape operational dependency and avoid burnout, with recommendations praising his guidance and strategic mentorship.
Sustainable Leadership
He frequently posts about developing leadership systems and teams that can handle decisions independently, allowing leaders to focus on higher-level strategy.

Media Appearances

Ian has no verified media appearances

Work History

3-2024
Fractional Chief Technology Officer at Zelesco
1-2020
Founder and CEO at Decisive Leadership
12-2018 - 12-2024
Non Executive Director at KELA Charms
8-2010 - 12-2014
Non-executive Director at Culture at Work
6-2010
Founder and CEO at Strataconnect Australia Pty. Ltd.

Education

2010 - 2010
Company Directors Course from Australian Institute of Company Directors
2007 - 2008
Masters of Business Administration from Macquarie Business School

More Information

Social Presence :

Prographics :

Exp : 22 Location : Sydney, New South Wales, Australia Job Level : Leadership Designation : Fractional Chief Technology Officer at Zelesco
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ian

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • If convinced, they can reach decisions quite fast.
  • Can Ian take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ian

Personality Compatibility


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