Ian Casey

Questioner
DISC Type : c

Assistant Editor at BBC News

London, England, United Kingdom

Overview

Ian has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Ian has no verified topics they care about

Media Appearances

Ian has no verified media appearances

Work History

11-2025
Assistant Editor at BBC News
5-2024
Senior Journalist at BBC News
1-2020
Digital Video Journalist at BBC News
2-2016 - 12-2017
Nuit Magazine - Interview Journalist at NUIT Magazine
1-2010
Independent Filmmaker at IanCaseyArts

Education

2020 - 2022
Master of Arts - MA from Birkbeck, University of London
2010 - 2013
BA HONOURS - Media from Edge Hill University

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Junior Designation : Assistant Editor at BBC News
URL has been copied!

Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ian take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ian

Personality Compatibility


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