Ian Edmundson

Energizer
DISC Type : I

Chief Financial Officer at San Francisco 2016-2020; London, UK 2020 - present

United Kingdom

Overview

Ian Edmundson is an analytical CFO with over 20 years of experience leading financial operations and strategy for hyper-growth, venture-backed companies. He has a proven track record of managing international expansion and securing multiple successful exits. Ian holds an MBA from the NYU Stern School of business and a BA from Bates College.



He led Tegile Systems through a period of rapid expansion that resulted in 20x growth in sales.

Personality Overview

Big Picture Person

Enthusiastic

Believer

They are people oriented, friendly and like creating new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Strategic M&A
Has extensive experience executing both sell-side and buy-side M&A, including the acquisition of Tegile Systems by Western Digital.
Venture-Backed Growth
Specializes in scaling innovative, venture-backed companies from early stages to successful exits, managing equity and venture debt transactions.
Digital Health Finance
As CFO of Pelago, a digital therapeutics clinic, he operates at the intersection of healthcare and technology, focusing on substance use disorders.

Media Appearances

Ian has no verified media appearances

Work History

5-2016
Chief Financial Officer at San Francisco 2016-2020; London, UK 2020 - present
5-2012 - 11-2015
Chief Financial Officer at Tegile Systems, Inc.
8-2007 - 5-2012
Managing Director at Hidden River, LLC
12-2002 - 7-2007
Senior Manager, Corporate Development at Openwave Systems, Inc.
7-1999 - 8-2001
Director, Strategic Development at Into Networks, Inc.

Education

1995 - 1997
MBA from NYU Stern School of Business
1988 - 1992
BA from Bates College

More Information

Social Presence :

Prographics :

Exp : 24 Location : United Kingdom Job Level : Leadership Designation : Chief Financial Officer at San Francisco 2016-2020; London, UK 2020 - present
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Talk anecdotally about the customer experience that your product offers
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Ian

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Ian take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Ian

Personality Compatibility


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