Patrick McKinney

Questioner
DISC Type : c

Marketing Team Lead at Kibu

Pittsburgh, Pennsylvania, United States

Overview

Patrick is a mission-driven marketing leader at Kibu, focusing on technology for disability service providers. His background includes record-breaking fundraising and marketing for The Ability Experience. People who have worked with him describe him as committed, personable, and thoughtful, and he is certified in Google Analytics.

Outside of his direct role, Patrick is a passionate advocate for the disability community. He consistently writes and speaks on the importance of focusing on a persons abilities and amplifying human impact. His academic background in psychology and cognitive neuroscience complements his people-focused career.

He was commissioned into The Honorable Order of Kentucky Colonels by the Governor of Kentucky.

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Disability Services
His entire career, from The Ability Experience to Kibu, is dedicated to empowering people with disabilities and the organizations that support them.
Reducing Admin Burden
He writes extensively about “Documentation Fatigue” and how modern platforms can reduce administrative strain on Direct Support Professionals (DSPs), allowing them to focus on people.
Servant Leadership
His previous director role focused on developing fraternity members into servant leaders, a value reflected in recommendations that describe him as committed and thoughtful.

Media Appearances

Patrick has no verified media appearances

Work History

2-2025
Marketing Team Lead at Kibu
4-2024 - 2-2025
Director of Chapter Engagement & Marketing at The Ability Experience
8-2023 - 4-2024
Chapter Engagement Coordinator at The Ability Experience
9-2021 - 8-2023
Account Manager at RedShift
12-2018 - 8-2021
Constituent Services - Congressman John Katko (NY-24) at U.S. House of Representatives

Education

2014 - 2018
Bachelor's degree from SUNY Geneseo
2019 - 2020
Master's Degree from Liberty University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Pittsburgh, Pennsylvania, United States Job Level : Middle Designation : Marketing Team Lead at Kibu
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Patrick

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Patrick take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Patrick

Personality Compatibility


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