Ian Farrar

Pioneer
DISC Type : DIS

CEO | Sales, Marketing, Business Coach, Speaker, Trainer, Podcaster at Far North

South Shields, England, United Kingdom

Overview

Ian Farrar is the CEO of Far North, a business development consultancy where he excels as a sales, marketing, and business coach. He is a highly-regarded public speaker, event host, and creator of a globally-ranked podcast. People who have worked with him describe him as outstanding, engaging, and professional.

Ian is passionate about supporting entrepreneurs, which he does through his community interest company, Crossing Paths CIC, and by providing micro-loans to small business owners via Kiva. He values spending time in nature to think, reset, and maintain perspective, and is an active participant in local community events.

His business podcast, "Industry Angel, " is ranked in the top 1% of podcasts globally.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Entrepreneurship Support
He co-founded a community company to connect employers with education and personally funds entrepreneurs globally, with a focus on women-led businesses.
Relationship-Focused Sales
His core philosophy is to focus on building relationships first, believing that genuine connection is the key to sustainable sales success.
Effective Podcasting
As the creator and host of a business podcast with over 250 episodes, he has deep expertise in creating engaging, long-form audio content.

Media Appearances

Industry Angel Business Podcast – Hosted by Ian Farrar (CEO, Far North). Featured in Far North – Podcast Page

See Now

Work History

6-2015
CEO | Sales, Marketing, Business Coach, Speaker, Trainer, Podcaster at Far North
6-2015
Sales, Marketing, Digital & Business Trainer at Far North
9-2025
Founder at Crossing Paths CIC
1-2016
Top-Ranked | Globally Recognised | International Podcast Day Representative - UK | Event Broadcaster at Industry Angel Business Podcast
6-2015
Conference Host | Fireside Chat | Keynote Speaker | Master of Ceremonies | Panel Moderator at MrFarrar.com

Education

Ian has no verified education history

More Information

Social Presence :

Prographics :

Exp : 10 Location : South Shields, England, United Kingdom Job Level : Leadership Designation : CEO | Sales, Marketing, Business Coach, Speaker, Trainer, Podcaster at Far North
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ian

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • They are generally fast movers and can take quick decisions
  • Can Ian take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ian

Personality Compatibility


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