Ian Gotts

Inspirer
DISC Type : di

Senior Research Fellow at Keenan Vision

Mill Valley, California, United States

Overview

Ian Gotts is the Founder of Elements. cloud, a Change Intelligence platform for Salesforce. He is a tech advisor, investor, author of 10 books, and a frequent public speaker with a background as a Chartered Engineer from the University of Southampton. Colleagues describe him as a "phenomenal operator" and an "excellent communicator. "

Based in San Francisco, Ian is a passionate musician and plays bass in a band called "Jane Blonde and The Goldfingers. " He is a Brit living in the US and collaborates with his songwriter daughter on a project using binaural beats to help people focus while working.

He is the bass player in a Bay Area band that played nearly 1, 000 songs in 2025.

Personality Overview

Decisive

Fast Adopter

Generous

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

AI Agent Development
Writes extensively for Forbes on the practical application, lifecycle, and business implications of AI agents, referring to them as a "digital workforce. "
Salesforce Ecosystem
His company, Elements. cloud, is built to enhance Salesforce value. He is a prolific blogger for Salesforce Ben and a regular speaker at Dreamforce and World Tour events.
Change Intelligence
His company's core focus is on helping organizations understand and manage their Salesforce configuration to accelerate change with confidence and reduce risk.

Media Appearances

Ian Gotts - Keenan Vision Podcast Episode 3. Featured in YouTube

See Now

Work History

12-2025
Senior Research Fellow at Keenan Vision
10-2025
Founder & Advisor at Elements.cloud
6-2014 - 10-2025
Founder & CEO at Elements.cloud
2-2022
Forbes Technology Council member at Forbes
5-2018
Contributing Author at Salesforce Ben

Education

1978 - 1981
2:1 from University of Southampton
1977 - 1983
Chartered Engineer . CEng from Institution of Mechanical Engineers www.imeche.org

More Information

Social Presence :

Prographics :

Exp : 14 Location : Mill Valley, California, United States Job Level : Mid-senior Designation : Senior Research Fellow at Keenan Vision
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Ian

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Ian take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Ian

Personality Compatibility


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