Becky Guertler

Sharpshooter
DISC Type : CD

Chapter Chair - Military at Silicon Slopes

Salt Lake City, Utah, United States

Overview

Becky Guertler is a dynamic leader and the Director of the Utah Veteran Business Resource Center, where she champions veteran entrepreneurship. Described by peers as dedicated, genuine, and outstanding, she leverages her expertise in business consulting and marketing to build supportive infrastructure for military-connected communities. She holds a degree from Western Governors University.

Becky is deeply committed to community advocacy and has a background as a business owner and political campaign manager. She co-founded StraightShot Apparel, an adaptive clothing line inspired by a family members needs, showcasing her passion for creating practical solutions for others.

She has been recognized as the 2016 Small Business Woman of the Year for her impactful work and contributions.

Personality Overview

ROI Driven

Precise But Practical

Thorough Evaluator

They respond better to strong and respectful interactions.  They like to be in a position where they can control the conversation and terms. More than the product, they care about the effectiveness of the product.

Topics They Care About

Veteran Entrepreneurship
As Director of the Utah Veteran Business Resource Center, she provides direct support, training, and resources to help veterans start and grow their businesses.
Community Building
She actively creates camaraderie and networking opportunities for veteran entrepreneurs, and previously served as the Military Chapter Chair for Silicon Slopes.
Marketing & Growth
Identified as a marketing and management specialist, she helps business owners with market research, financial readiness, and connecting with key business contacts.

Media Appearances

Becky has no verified media appearances

Work History

7-2025
Chapter Chair - Military at Silicon Slopes
10-2023
Director at Utah Veteran Business Resource Center
9-2022 - 10-2023
Program Manager - Veterans Business Resource Center (VRBC) at Utah Veteran Business Resource Center
7-2022
Campaign Manager at Freelance
5-2016
Co-Founder, COO at StraightShot Apparel

Education

6-2024 - 6-2024
Certification from Department of Veterans Affairs
2011 - 2013
Undergrad Bachelor from Western Governors University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Salt Lake City, Utah, United States Job Level : Mid-senior Designation : Chapter Chair - Military at Silicon Slopes
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Insights For Selling To Becky

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Becky is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Becky

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Becky move?

  • They can take decisions very fast if you manage to convince them.
  • Can Becky take some risk or not?

  • The risks don’t matter much to them.

You And Becky

Personality Compatibility


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