Karl Turley

Doer
DISC Type : ds

Co-Founder - Fractional CMO | Strategy director at The Habit Consultancy

Warwick, England, United Kingdom

Overview

Karl is the Co-Founder of The Habit Consultancy, specializing in behavior-driven commercial marketing for the B2B, life sciences, and tech sectors. With over 10 years of experience, colleagues describe him as a motivational, inspiring, and creative leader. He earned a BA in Marketing from the University of Wolverhampton.

Outside of work, Karl is a family man who loves spending time outdoors with his young family. He is also a keen runner and cyclist, using it as a way to de-stress and generate new ideas for his business ventures.

He is currently building SentimIQ, an autonomous AI agent designed to conduct instant qualitative research.

Personality Overview

Long-term Focused

Strategic Planner

Deliberate Doer

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Behaviour-Driven Marketing
His consultancy is founded on using behavioral insights to drive commercial growth for B2B, tech, and health organizations.
AI in Marketing
He is building an AI-powered research tool, SentimIQ, and has spoken about using AI to supercharge marketing efforts.
Go-to-Market Systems
He advocates for building sustainable growth systems over short-term campaigns and has developed a framework to support this philosophy.

Media Appearances

Karl has no verified media appearances

Work History

4-2020
Co-Founder - Fractional CMO | Strategy director at The Habit Consultancy
1-2022 - 1-2024
Chief Operating Officer at Fuel3D
2-2021 - 1-2022
Chief Commercial Officer at Fuel3D
4-2018 - 1-2022
Chief Marketing Officer at Fuel3D
3-2017 - 4-2018
Business Director & B2B / Technology lead at Geometry Global

Education

2007 - 2007
E-marketing award from CIM | The Chartered Institute of Marketing
2003 - 2006
Marketing (BA Hons) from University of Wolverhampton

More Information

Social Presence :

Prographics :

Exp : 17 Location : Warwick, England, United Kingdom Job Level : Leadership Designation : Co-Founder - Fractional CMO | Strategy director at The Habit Consultancy
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Insights For Selling To Karl

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karl is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Karl

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Karl move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Karl take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Karl

Personality Compatibility


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