Ian R.

Commander
DISC Type : D

Chief Business Development & Marketing Officer at Willkie Farr & Gallagher LLP

Dallas, Texas, United States

Overview

Ian Ribald is the Chief Business Development & Marketing Officer at Willkie Farr & Gallagher, bringing nearly two decades of experience from large law firms. With a JD/MBA, he excels in structuring client relationship programs and leading global marketing initiatives. Colleagues describe him as an incredible leader who is driven, smart, and dependable.

Outside of his professional life, Ian is a devoted "Girl Dad" to four daughters, which fuels his passion for empowering women in the workplace and community. He enjoys March Madness and makes time for reading, even with a busy family life. He has also served as a director for the Akibayavneh Academy.

An amusing anecdote he shared involves his seven-year-old daughter suggesting he use ChatGPT to fill out his March Madness bracket so he could read her more bedtime stories.

Personality Overview

Impact-Driven

Very Quick

Risk-Taker

More than the product, they care about the effectiveness of the product.  They are not focused on building rapport and relationships. They are very proud of what they do.

Topics They Care About

Client Development
He focuses on a client-centric approach, building deep connections, and leveraging client feedback programs to drive business development and marketing strategies in the legal sector.
Legal Marketing
As a global leader in law firm marketing, he speaks on topics like leveraging data analytics and Generative AI to enhance client engagement and thought leadership.
Women's Empowerment
As a father to four daughters, he is a vocal advocate for supporting, empowering, and creating opportunities for women in the workplace and community.

Media Appearances

Ian Ribald | Professionals - Willkie Farr & Gallagher LLP. Featured in Willkie Farr & Gallagher LLP (Official Firm Website)

See Now

Work History

9-2025
Chief Business Development & Marketing Officer at Willkie Farr & Gallagher LLP
8-2024 - 8-2025
Chief Marketing and Business Development Officer at Ballard Spahr LLP
2-2022 - 8-2024
Global Head, Business Development - Litigation and Disputes, Dallas at Norton Rose Fulbright
3-2018 - 2-2022
U.S. Director of Industries and Clients at Norton Rose Fulbright
1-2018 - 4-2018
Adjunct Professor at UNT Dallas College of Law

Education

J.D. from Touro University Jacob D. Fuchsberg Law Center
MBA from Touro University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Dallas, Texas, United States Job Level : Leadership Designation : Chief Business Development & Marketing Officer at Willkie Farr & Gallagher LLP
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ian

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • They can take decisions very fast if you manage to convince them.
  • Can Ian take some risk or not?

  • The risks don’t matter much to them.

You And Ian

Personality Compatibility


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