Ian Shapiro (he/him)

Enthusiast
DISC Type : i

Chief Executive Officer at BRE

London, England, United Kingdom

Overview

Ian Shapiro is the Group CEO of BRE, focusing on creating sustainable, safe, and inclusive built environments. With a background in strategic direction, change management, and investment, he has extensive experience across Europe, North America, Africa, and Asia. He holds an MBA from The Open University and an MSc from The London School of Economics.

Driven by curiosity and a desire to learn from others, Ian is passionate about working in partnership to overcome challenges. His work reflects a commitment to transforming lives and accelerating opportunities for people globally. He fosters a culture of community support, highlighted by company-wide charity initiatives for local children.

Unique fact: A neighboring field to his companys Hertfordshire offices is home to the world’s longest-running scientific experiment, which has been active since 1843.

Personality Overview

Consensus Focused

Non-Confrontational

Story Driven

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Sustainable Futures
As CEO of BRE, his primary mission is to build sustainable futures in the built environment, a central theme in his professional activities and public statements.
Global Urbanisation
He previously served as CEO of Reall, focusing on green, affordable homes in emerging markets, and was an adviser to a UN Under-Secretary-General on urbanisation.
Building Safety
Recent social media activity shows a focus on fire safety standards and the importance of smart fire protection systems, including alarms, sprinklers, and sensors.

Media Appearances

BRE appoints Ian Shapiro as new Chief Executive Officer. Featured in BRE Group (official website)

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Ian Shapiro starts as CEO of BRE. Featured in BRE Group (official website)

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Ian Shapiro starts role as CEO of BRE. Featured in PBC Today

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Work History

8-2025
Chief Executive Officer at BRE
11-2020
Non Executive Director at whg
10-2023
RSA Fellow at The RSA (The royal society for arts, manufactures and commerce)
1-2024 - 12-2025
United Nations Stakeholder Advisory Group to Under Secretary General at United Nations
2-2018 - 7-2025
CEO at Reall

Education

1999 - 2000
Master of Science (MSc) from The London School of Economics and Political Science (LSE)
2011 - 2013
Master of Business Administration (MBA) from The Open University

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at BRE
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Ian

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Ian move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Ian take some risk or not?

  • They can take some low-probability risks if needed.

You And Ian

Personality Compatibility


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