Ibukun Orefuja

Evaluator
DISC Type : cds

Founder at Black Business Edmonton

Edmonton, Alberta, Canada

Overview

Ibukun Orefuja is a community builder and IT professional who founded Black Business Edmonton (BBE) to empower and promote Black-owned businesses. Leveraging his technical background from roles like System Analyst at Alberta Health Services and education from NAIT, he created a digital hub to foster economic growth and unity within the Edmonton community.

Outside of his professional life, Ibukun is deeply engaged in community events, such as those hosted by the Edmonton Chamber of Commerce, and has a keen interest in fashion, often sharing details of his outfits. He is a passionate advocate for community building, dedicating his time to speaking engagements and fostering connections.

He recently received the Common Grounds Award from the Edmonton Chamber of Commerce for making the most connections in 2025.

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Black Entrepreneurship
Founded Black Business Edmonton, a digital hub to showcase and support Black-owned businesses, talents, and events, demonstrating a deep commitment to community empowerment.
Community Building
Actively works to unite and uplift his community through networking, trade fairs, and creating platforms for connection, earning recognition for his outstanding contributions.
IT Systems
Has a strong professional background as a System Analyst, with extensive expertise in Microsoft servers, cloud systems, and a wide range of software and hardware support.

Media Appearances

Ibukun Orefuja on Building Black Business Edmonton. Featured in YouTube

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From Tech to Entrepreneurship: How Ibukun Orefuja Built Black Business Edmonton. Featured in Black Business Edmonton (bbedm.ca)

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IBK's story - Black Business Edmonton Digital Hub. Featured in Ladies Corner

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Work History

1-2023
Founder at Black Business Edmonton
12-2016
System Analyst at Alberta Health Services
2-2016 - 11-2016
Service Desk Analyst for Alberta Health Services at Acrodex
11-2015 - 12-2015
Technical Support Analyst (Contract) at Igloo Building Supplies Group Ltd.
5-2015 - 11-2015
IT Support Analyst at INTERNAL IT LIMITED

Education

2013 - 2014
Post Graduate Diploma from NAIT (Northern Alberta Institute of Technology)
2004 - 2008
Bachelor of Science (B.Sc.) from Babcock University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Edmonton, Alberta, Canada Job Level : Leadership Designation : Founder at Black Business Edmonton
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Insights For Selling To Ibukun

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ibukun is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ibukun

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ibukun move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ibukun take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ibukun

Personality Compatibility


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