Lorna O'Hara

Visionary
DISC Type : Ds

Regional Marketing Manager at Fastmarkets

Singapore

Overview

Lorna is a passionate APAC marketing leader with over nine years of experience in B2B SaaS technology, specializing in GTM strategy and content. Her colleagues describe her as a strategic and energetic leader. She holds a Bachelor of Communications from the University of Newcastle and a certification in Generative AI.

Outside of her marketing career, Lorna is a creative entrepreneur who founded Keera Collective, a resin art business, during the COVID-19 pandemic. She has a strong background in the performing arts, having represented Singapore in international choir competitions and worked in her familys art business.

Unique fact: She is a decorated singer who has won a gold medal at the Pacific Basin Music Festival and a silver medal at the World Choir Games.

Personality Overview

Early Adopter

Objective Evaluator

Risk Tolerant

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

APAC GTM Strategy
Her career focus involves creating and leading go-to-market strategies for technology and data companies across the Asia-Pacific region.
B2B Content Marketing
She identifies content strategy as her forte, holds a Hubspot Content Marketing certification, and has a background as a senior copywriter.
Commodity Price Trends
Her current role at Fastmarkets and recent posts focus on market data and forecasts for iron ore, precious metals, and palm oil.

Media Appearances

Lorna has no verified media appearances

Work History

5-2025
Regional Marketing Manager at Fastmarkets
2-2025 - 4-2025
Senior Marketing Manager at BitCask
2-2024 - 11-2024
Global Demand Experience, APJC Marketing Lead at Cisco
5-2022 - 2-2024
Marketing Manager & Content Strategy Lead for APJC & EMEA, Cisco at Cisco
1-2021 - 5-2022
Senior Copywriter at Weber Shandwick

Education

2011 - 2013
Bachelor of Communications from University of Newcastle
2008 - 2010
GCE A Levels from Yishun Innova Junior College

More Information

Social Presence :

Prographics :

Exp : 12 Location : Singapore Job Level : Middle Designation : Regional Marketing Manager at Fastmarkets
URL has been copied!

Insights For Selling To Lorna

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorna is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lorna

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lorna move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lorna take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lorna

Personality Compatibility


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