Iddo Salton

Energizer
DISC Type : I

VP Innovation, Data & AI at Delek US

Nashville, Tennessee, United States

Overview

Iddo Salton is a technology executive at Delek US with over 20 years of experience leading large-scale projects in Data, AI, Remote Sensing, and Satellites. He specializes in driving operational efficiency and digital transformation, leveraging his M. Sc in Electrical and Computer Engineering to integrate complex technological solutions, particularly within the US energy market.

He is a frequent speaker at industry conferences, sharing insights on topics like Generative AI, data handling, and balancing rapid innovation with emerging technologies. He emphasizes the importance of starting small, measuring ROI, and managing the human element of technological adoption to ensure successful implementation and scaling of new systems.

Unique fact: Iddo is a former Lieutenant Colonel in the Israeli Military Intelligence, where he commanded the elite Satellite Unit of Unit 9900.

Personality Overview

Enthusiastic

Imaginative

Big Picture Person

They are people oriented, friendly and like creating new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

AI & Data Handling
Believes AI and LLMs are crucial for refining insights from the massive overflow of sensor data in modern industry, a topic he discusses in panel discussions.
Digital Twin Technology
Championed the swift, low-cost implementation of a digital twin model at Delek's refineries to enhance turnaround planning, safety, and virtual walk-throughs for employees.
Remote Drone Operation
Successfully implemented and scaled a centralized operating model for drones, allowing remote operation across different refineries from a single location.

Media Appearances

Iddo has no verified media appearances

Work History

1-2021
VP Innovation, Data & AI at Delek US
5-2020 - 12-2020
VP of Strategic Programs & Partnerships at ISI - ImageSat International
10-2018 - 2-2020
Head of Computer Vision Branch (Lieutenant Colonel) at Israeli Military Intelligence
8-2016 - 9-2018
Attache at Embassy of Israel to the United States
10-2013 - 7-2016
Commander of the Satellite Unit (Lieutenant Colonel) at Unit 9900 - Israeli Intelligence Corps

Education

M.Sc in Electrical and Computer Engineering from Ben-Gurion University of the Negev
B.Sc in Electrical and Computer Engineering from Tel Aviv University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Nashville, Tennessee, United States Job Level : Senior Designation : VP Innovation, Data & AI at Delek US
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Insights For Selling To Iddo

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Iddo is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Iddo

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Iddo move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Iddo take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Iddo

Personality Compatibility


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