Ignacio Giraldo

Critic
DISC Type : C

CEO en Lulo Bank at Lulo App

Colombia

Overview

Ignacio Giraldo, CEO de Lulo, es un experto en banca digital y transformación de negocios con amplia experiencia en RappiPay e Itaú. Se especializa en la gestión de P&L, experiencia de cliente y la creación de equipos digitales de alto rendimiento. Es egresado del CESA con una maestría en finanzas.


Ignacio cree firmemente que la transformación de la banca no es tecnológica, sino cultural, y se enfoca en eliminar las fricciones para el cliente.

Personality Overview

Precise

ROI Driven

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Transformación Cultural Bancaria
Sostiene que la verdadera evolución de la banca es cultural, no tecnológica, y se centra en eliminar fricciones y mejorar la interoperabilidad para beneficiar a las personas.
Competencia en Banca
Defiende que una mayor competencia en el sector bancario otorga a los consumidores más opciones, mejores condiciones y más poder para tomar decisiones financieras informadas.
Futuro de la Regulación
Considera que la actual ola regulatoria es una señal de madurez y un paso necesario para el ecosistema financiero, promoviendo una conversación relevante para el futuro del sector.

Media Appearances

Ignacio has no verified media appearances

Work History

3-2025
CEO en Lulo Bank at Lulo App
8-2023 - 3-2025
Principal CEO at RappiPay Colombia
8-2023 - 3-2025
CEO at RappiPay Colombia
4-2023
Co-Founder at Autonomistas
11-2020 - 3-2023
Vicepresidente Banca Minorista y digital at Itaú Colombia

Education

2007 - 2008
Finance Master from CESA
1999 - 2003
Business Administration (B.B.A.) from CESA

More Information

Social Presence :

Prographics :

Exp : 23 Location : Colombia Job Level : Leadership Designation : CEO en Lulo Bank at Lulo App
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Insights For Selling To Ignacio

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ignacio is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Ignacio

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Ignacio move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ignacio take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ignacio

Personality Compatibility


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