Ildefonso Roa Bayona
Director ejecutivo at Würth España S.A.
📍 Andújar, Andalusia, Spain
Ildefonso Roa Bayona serves as the CEO and General Director of Würth España, a company where he has built an impressive career of over 40 years. An alumnus of ESIC Business & Marketing School, he focuses on driving an omnichannel strategy that merges a strong traditional sales force with digital innovation.
He has dedicated his entire professional life to Würth España since joining in 1983, rising through the ranks to become the companys top executive.
Read the full overview →Current Role
Director ejecutivo
Job Level
Mid-senior
Location
Andújar, Andalusia, Spain
Personality Overview
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Priorities
Topics Ildefonso cares about
Omnichannel Strategy
He is a vocal advocate for integrating direct sales, physical stores, and e-commerce to provide a comprehensive customer experience.
Long-term Leadership
His 40+ year tenure at Würth España, from a sales role to CEO, showcases his deep commitment to the company's culture and sustained growth.
Career
Work history
Director ejecutivo
Würth España S.A.
In the press
Media appearances
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Education
Ildefonso has no verified education history
Social presence
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