Áine White in

Áine White

Critic · DISC type C
Senior Director, Marketing Strategy & GTM, Americas at Veeam Software
📍 Greater Toronto Area, Canada

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
14 Years
Current Role
Senior Director, Marketing Strategy & GTM, Americas
Job Level
Senior
Location
Greater Toronto Area, Canada
Personality Overview

How Áine shows up

Objective Thinker
Negotiator
Information Seeker

They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often. They don’t appreciate bells and whistles unless backed by data.

Priorities

Topics Áine cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2025
Senior Director, Marketing Strategy & GTM, Americas
Veeam Software
7-2024 - 4-2025
Interim Vice President Field & Channel Marketing, US & Canada
Veeam Software
4-2024 - 6-2024
Director of Marketing, Canada
Veeam Software
9-2022 - 4-2024
Country Manager, Field Marketing, Canada
Veeam Software
2-2022 - 9-2022
Supervisor, Product Marketing-Public Cloud
Softchoice
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2018 - 2019
Marketing
University of Toronto
2010 - 2014
Bachelor’s Degree
University of Galway
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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