Áine White

Critic
DISC Type : C

Senior Director, Marketing Strategy & GTM, Americas at Veeam Software

Greater Toronto Area, Canada

Overview

Áine has no verified overview

Personality Overview

Objective Thinker

Negotiator

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Áine has no verified topics they care about

Media Appearances

Áine has no verified media appearances

Work History

4-2025
Senior Director, Marketing Strategy & GTM, Americas at Veeam Software
7-2024 - 4-2025
Interim Vice President Field & Channel Marketing, US & Canada at Veeam Software
4-2024 - 6-2024
Director of Marketing, Canada at Veeam Software
9-2022 - 4-2024
Country Manager, Field Marketing, Canada at Veeam Software
2-2022 - 9-2022
Supervisor, Product Marketing-Public Cloud at Softchoice

Education

2018 - 2019
Marketing from University of Toronto
2010 - 2014
Bachelor’s Degree from University of Galway

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Toronto Area, Canada Job Level : Senior Designation : Senior Director, Marketing Strategy & GTM, Americas at Veeam Software
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Insights For Selling To Áine

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Áine is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Áine

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Áine move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Áine take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Áine

Personality Compatibility


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