Inge Knops

Commander
DISC Type : D

Marketing Manager Proximity Benelux & Germany at Imperial Meat Products

Bornem, Flemish Region, Belgium

Overview

Inge Knops is a marketing and communication expert with over 20 years of experience in B2C and B2B settings across FMCG, retail, and construction. A graduate of KU Leuven, she currently leads marketing strategy at Imperial Meat Products, focusing on sustainable brand growth in the Benelux and Germany.

She has a passion for supporting entrepreneurship and craftsmanship, particularly within the specialty food sector. She emphasizes creating partnerships with professionals like butchers to adapt to changing consumer habits and develop new, locally produced products.

She is the founder of Blue Leaf Marketing BV, her own consultancy to help brands develop and implement on- and offline marketing strategies.

Personality Overview

Candid & Clear

Impact-Driven

Strong-Willed

They respond better to strong and respectful interactions.  More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

B2C & B2B Marketing
Has over two decades of experience leading marketing and communication strategy for both business and consumer audiences across diverse industries like FMCG, retail, and construction.
Food Industry Innovation
Drives investment in new, locally produced meat products, as well as hybrid alternatives, to meet evolving consumer demands for taste and quality.
Supporting Entrepreneurs
Expresses a keen interest in understanding the needs of specialty store owners and butchers, aiming to support their craftsmanship and business growth through partnership.

Media Appearances

Inge has no verified media appearances

Work History

3-2022
Marketing Manager Proximity Benelux & Germany at Imperial Meat Products
3-2021 - 3-2022
Corporate communication & Marketing manager at groep Van Roey
4-2020 - 11-2020
Expert in marketing & communication strategy and implementation at Business Markers
9-2018 - 1-2020
Marketing & Communication Director at VERITAS
1-2018 - 6-2018
Event and Special Projects Marketing Manager a.i. at Brussels Airlines

Education

1997 - 1998
master after master from KU Leuven
2016 - 2017
Postgraduate from HOGENT

More Information

Social Presence :

Prographics :

Exp : 25 Location : Bornem, Flemish Region, Belgium Job Level : Middle Designation : Marketing Manager Proximity Benelux & Germany at Imperial Meat Products
URL has been copied!

Insights For Selling To Inge

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Inge is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Inge

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Inge move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Inge take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Inge

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.