Inna Lim, MBA

Questioner
DISC Type : c

Senior Vice President | Global Strategic Marketing at Sodexo

United Kingdom

Overview

Inna Lim is a seasoned executive with 20 years of experience, currently serving as the SVP of Global Strategic Marketing at Sodexo. Her expertise spans strategy, sales, and marketing across the food, facilities, and construction sectors. She holds an Executive MBA from Imperial Business School and was named a 2024 Woman to Watch in Hospitality, Travel, & Leisure.



Her career began as a Dental Practice Manager before she transitioned into corporate strategy and rose to a global leadership position.

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Workplace Experience
Leads a strategic project focused on leadership in workplace experience, recently launching the Sodexo WRX (Workplace, Relationships, eXperience) initiative.
Strategic Growth
Focuses on fostering a growth mindset within her teams, spotting new market opportunities, and shaping winning global strategies.
Team Collaboration
Frequently and publicly acknowledges the contributions of her team members, emphasizing that collaboration is key to delivering remarkable results.

Media Appearances

Sodexo duo named in 2024 WiHTL Women to Watch index. Featured in Sodexo UK Newsroom

See Now

Work History

9-2025
Senior Vice President | Global Strategic Marketing at Sodexo
10-2024 - 8-2025
Global Head of Strategic Marketing at Sodexo
3-2022 - 10-2024
Director of Marketing, Strategy & Execution at Sodexo
3-2021 - 3-2022
Strategy and Integration Director at Wates Group
8-2019 - 3-2021
Strategy Director at Skanska

Education

2015 - 2016
Executive MBA from Imperial Business School
2004 - 2007
Bachelor of Arts (BA) from London Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 17 Location : United Kingdom Job Level : Leadership Designation : Senior Vice President | Global Strategic Marketing at Sodexo
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Insights For Selling To Inna

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Inna is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Inna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Inna move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Inna take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Inna

Personality Compatibility


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