Irene Martin Cabezas

Examiner
DISC Type : cs

Directora de Marketing y Comunicación at Saltoki

Greater Pamplona Area, Spain

Overview

Irene es una directora con más de 20 años de experiencia en marketing, comunicación, ventas y recursos humanos. Actualmente, lidera el marketing y la comunicación en Saltoki, aportando su experiencia en planificación estratégica y posicionamiento de marca, desarrollada en empresas como Thomson Reuters. Sus colegas la describen como "resolutiva y versátil".


Irene es autora de artículos sobre la importancia de la reputación corporativa, lo que demuestra su profunda experiencia en la gestión de marcas.

Personality Overview

Status Quo Seeker

Process Oriented

Late Adopter

They are thorough and always follow a systematic approach.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Comunicación Estratégica
Posee una amplia experiencia como Directora de Comunicación y formación específica en Dirección Estratégica de la Comunicación por Esade, enfocándose en planes de comunicación interna y externa.
Posicionamiento de Marca
Fue responsable de definir e implementar la estrategia de marca y su posicionamiento en roles anteriores, demostrando un enfoque claro en la construcción de la identidad corporativa.
Marketing B2B
Su carrera se ha desarrollado en empresas como Saltoki y Thomson Reuters, que se dirigen principalmente a clientes profesionales y empresariales, dándole una gran perspectiva del sector.

Media Appearances

Irene has no verified media appearances

Work History

9-2013
Directora de Marketing y Comunicación at Saltoki
2-2013 - 9-2013
Consultora Senior at T-Towers
11-2011 - 2-2013
Responsable de Marketing Operativo at Thomson Reuters Aranzadi
12-2009 - 11-2011
DIRCOM at Thomson Reuters Aranzadi
6-2006 - 12-2009
Responsable de Comunicación at Thomson Reuters Aranzadi

Education

11-2016 - 2-2017
Senior Management Program in Digital Business from ESIC Business & Marketing School
2007 - 2007
DIRECCION ESTRATEGICA DE LA COMUNICACIÓN from Esade

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Pamplona Area, Spain Job Level : N/A Designation : Directora de Marketing y Comunicación at Saltoki
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Insights For Selling To Irene

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Irene is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Irene

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Irene move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Irene take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Irene

Personality Compatibility


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