Irina Akopian

Evaluator
DISC Type : Dsc

Brand Manager at New Balance

Tbilisi, Georgia

Overview

Irina has no verified overview

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Irina has no verified topics they care about

Media Appearances

Irina has no verified media appearances

Work History

11-2020
Brand Manager at New Balance
11-2020
Brand Manager at Paradisi Group
4-2019 - 11-2020
Buying Manager (AW-Lab, Bata) at ICR
8-2017 - 2-2019
Merchandising & Buying Manager at Cenomi Retail
8-2016 - 7-2017
Senior Merchandiser/Buyer for CIS countries at Cenomi Retail

Education

1-2025 - 5-2025
The Credential of Business Management from London School of Business Administration
2018 - 2019
Project Management from University of Essex Online

More Information

Social Presence :

Prographics :

Exp : 20 Location : Tbilisi, Georgia Job Level : Middle Designation : Brand Manager at New Balance
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Insights For Selling To Irina

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Irina is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Irina

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Irina move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Irina take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Irina

Personality Compatibility


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