Iryna Demchuk

Questioner
DISC Type : c

Events and Marketing Manager at Capgemini

Alameda, California, United States

Overview

Iryna Demchuk is a North American Events and Marketing Manager at Capgemini. She orchestrates high-impact technology forums, leveraging her Masters degree with Honors and a certification in Product Management to connect industry leaders with cutting-edge innovations in AI and engineering.

Her work brings together experts to explore real-world applications of technology, from intelligent manufacturing to autonomous networks, demonstrating measurable impact and driving industry conversations forward.

She holds a Masters degree with Honors from Ternopilskij Deržavnij Pedagogicnij Universitet im. V. Hnatjuk.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Applied AI at Scale
Her focus is on moving AI from experimentation to measurable impact, highlighting concepts like Agentic AI and AI-powered value chains in the events she manages.
Intelligent Networks
She promotes solutions for telecom leaders, focusing on modernizing and monetizing networks through autonomous systems and next-generation automation.
Augmented Engineering
This is a recurring theme in her recent 'North America Accelerator Forum' event, connecting it to intelligent production, robotics, and solving complex challenges.

Media Appearances

Iryna has no verified media appearances

Work History

3-2021
Events and Marketing Manager at Capgemini
12-2019 - 3-2021
Event Manager at Hotel Nia
9-2017 - 12-2019
Event Operations Manager at Marriott International

Education

2020 - 2020
Product Management Certification from Product School
2000 - 2005
Master's degree with Honors from Ternopil's'kij Deržavnij Pedagogicnij Universitet im. 'V. Hnatjuk'

More Information

Social Presence :

Prographics :

Exp : 8 Location : Alameda, California, United States Job Level : Middle Designation : Events and Marketing Manager at Capgemini
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Insights For Selling To Iryna

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Iryna is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Iryna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Iryna move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Iryna take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Iryna

Personality Compatibility


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