Isaac Husny

Editor
DISC Type : CS

Country Master Franchisee at Johnny Rockets

Mexico City Metropolitan Area

Overview

Isaac is the Co-Founder and CEO of VIRKO, a venture aimed at revolutionizing Mexicos restaurant market with technology and "dark kitchens". He also serves as the countrys master franchisee for Johnny Rockets and Nathans Famous. He is an MBA Candidate at IE Business School and holds an engineering degree from Tecnológico de Monterrey.

An enthusiastic entrepreneur, Isaac has traveled the world to gather diverse experiences that inform his business approach. He has a notable interest in technology, holding certifications in Big Query data exploration and backend development, which complements his focus on modernizing the food and beverage industry.

He founded VIRKO to help restaurants adapt to the digital age by providing fully equipped, delivery-focused kitchens.

Personality Overview

Self-Disciplined

Fact-Driven

Skeptic

They do not like taking risks at all and go for proven options in the end.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Restaurant Innovation
Founded VIRKO to disrupt the restaurant industry using technology and "dark kitchens" to meet the demand for delivery services.
Food Franchising
Has extensive experience bringing iconic American brands to Mexico, serving as the master franchisee for both Johnny Rockets and Nathan's Famous.
Entrepreneurship
Identifies as a young and enthusiastic entrepreneur focused on building new ventures and achieving measurable business goals in the food sector.

Media Appearances

Isaac has no verified media appearances

Work History

3-2023
Country Master Franchisee at Johnny Rockets
4-2022
Country Master Franchisee at Nathan's Famous, Inc.
8-2020 - 2-2024
Exclusive Partner at Barner Brand
1-2020 - 12-2021
Partner at XBATT
9-2019
Co-Founder and CEO at VIRKO | SuperFoodies

Education

2025 - 2026
International MBA from IE Business School
2019 - 2025
Bachelor of Engineering - BE from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 8 Location : Mexico City Metropolitan Area Job Level : Leadership Designation : Country Master Franchisee at Johnny Rockets
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Insights For Selling To Isaac

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid emotional and informal language, stay objective and to the point instead
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isaac is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Isaac

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Isaac move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Isaac take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Isaac

Personality Compatibility


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