Isabel Abad Ruiz

Questioner
DISC Type : c

R&D Manager at UCC Coffee Spain

Greater Logroño Metropolitan Area, Spain

Overview

Isabel is the R&D Manager at UCC Coffee Spain, leveraging her background as an Agricultural Engineer to lead innovation and product management. A graduate of the University of La Rioja, she has won awards for her academic projects and also holds a professional drone pilot certification, highlighting a unique blend of technical and scientific skills.

Passionate about the broader food and beverage industry, Isabel follows major companies like Nestlé and PepsiCo. She is also thoughtful about career development, having shared advice for students on navigating their professional paths after graduation, indicating an interest in mentorship.

Isabel is a certified professional drone pilot, a distinctive skill that complements her engineering background.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Food Innovation
Leads R&D at UCC Coffee and previously won an award for a project on manufacturing fourth-generation food products. Follows industry leaders like Nestlé and PepsiCo.
Agricultural R&D
Her education and early career focused on agricultural science, including a publication on grapevine genetics and award-winning university projects in Agri-Food Engineering.
Project Management
Holds a Project Management Essentials certification and lists managing project scope, time, and cost as a key responsibility in her current R&D leadership role.

Media Appearances

Isabel has no verified media appearances

Work History

3-2022
R&D Manager at UCC Coffee Spain
10-2019 - 4-2022
Ingeniero de proyecto at Dragados SA / Qoda / INCICOR 2000
2-2018 - 4-2018
Practicas curriculares at Florette Ibérica
9-2017 - 10-2017
Asistente de investigación at VIVEROS PROVEDO SA
10-2016 - 8-2017
Asistente de investigación at Instituto de Ciencias de la Vid y del Vino

Education

2018 - 2020
Master habilitante de ingenieria agrónoma from Universidad de La Rioja
2014 - 2018
Ingenieria Agroalimentaria from Universidad de La Rioja

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Logroño Metropolitan Area, Spain Job Level : Middle Designation : R&D Manager at UCC Coffee Spain
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Insights For Selling To Isabel

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isabel is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Isabel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Isabel move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Isabel take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Isabel

Personality Compatibility


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