Isabel Catherine Laws Alvarez

Questioner
DISC Type : c

Marketing and Communication Analyst at Alantra

United Kingdom

Overview

Isabel is an international marketing and communications professional who leads these efforts for Alantras London investment banking hub. She specializes in brand-aligned content, storytelling, and event narratives, drawing on her brand management education from the University of the Arts London and experience in both in-house and agency roles.

She has a demonstrated interest in social causes, having authored a publication for "Mechones Solidarios, " a charity that provides wigs from donated hair to cancer patients. She also follows developments at major consulting firms like Accenture and Deloitte.

Isabel recently transitioned from Alantra’s Madrid office to its newly established Investment Banking headquarters in London.

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Brand Storytelling
Her role is centered on creating brand-aligned content, flagship editorial publications, and event narratives for a global investment bank.
International Marketing
She has experience with cross-market coordination and recently moved from Alantra's Madrid office to its London hub to continue her work.
AI in Finance
She has shared content about Alantra's adoption of AI and tools like ChatGPT to revolutionize deal making and improve efficiency.

Media Appearances

Isabel has no verified media appearances

Work History

4-2024
Marketing and Communication Analyst at Alantra
9-2022 - 4-2024
Marketing and Communication Analyst at Alantra
5-2022 - 9-2022
Consultora Junior Influencia Digital at LLYC
11-2021 - 4-2022
Becaria Comunicación Digital at LLYC
6-2021 - 11-2021
Institutional Relations intern at Repsol at Repsol

Education

2-2026 - 2-2026
Brand Management from University of the Arts London
2018 - 2021
Bachelor's degree from University of the West of England

More Information

Social Presence :

Prographics :

Exp : 5 Location : United Kingdom Job Level : N/A Designation : Marketing and Communication Analyst at Alantra
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Insights For Selling To Isabel Catherine

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isabel Catherine is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Isabel Catherine

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Isabel Catherine move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Isabel Catherine take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Isabel Catherine

Personality Compatibility


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