Isabella Eva Adamson is a Retail Economist and Analyst at Retail Economics, leveraging an MSc from the London School of Economics to provide data-driven market insights. Her expertise spans economic analysis and data visualization, with prior experience teaching Power BI at LSE and working in demand planning for major beauty brands.
She has a keen interest in the evolution of commerce, particularly in sustainable luxury fashion and the future of AI-driven shopping. Isabella actively analyzes trends in the beauty, fragrance, and food industries, as shown by her commentary on major brands like LVMH, Next, and Greggs.
As a department lead at Nex, she implemented Power BI, saving 40 hours of manual work for junior staff each week.
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