Isabella Hoag

Pioneer
DISC Type : sid

Founder/CEO at OSIA

Denver, Colorado, United States

Overview

Isabella Hoag is the CEO and Co-Founder of Osia, a premium functional beverage brand. She specializes in building culturally relevant consumer brands that merge design, wellness, and experience, with a focus on crafting scalable systems and memorable brand stories.

Alongside her partner and co-founder Gabriel Walsh, Isabella is passionate about redefining social connection through intentional consumption. She values community engagement and thoughtful collaboration. Her recent focus has been on managing the momentum of a small, growing team.

Isabella was recently named on a list of founders to watch in 2026 for her mission to innovate in the non-alcoholic beverage space.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Functional Beverages
As the founder of Osia, she is a leader in the non-alcoholic functional beverage market, aiming to redefine how people drink and feel.
Brand Storytelling
With a background in creative strategy and marketing, she focuses on building brands with compelling narratives and creating products and environments that resonate emotionally with consumers.
Wellness Culture
Her professional mission is to build Osia into a sought-after name in the non-alcoholic wellness culture, sitting at the intersection of wellness and consumer experience.

Media Appearances

Isabella has no verified media appearances

Work History

8-2024
Founder/CEO at OSIA
2-2023
Chief Executive Officer at Find Bloom Room
7-2018 - 6-2023
Brand and Marketing Consultant at Small business consultant

Education

Isabella has no verified education history

More Information

Social Presence :

Prographics :

Exp : 7 Location : Denver, Colorado, United States Job Level : Leadership Designation : Founder/CEO at OSIA
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Insights For Selling To Isabella

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isabella is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Isabella

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Isabella move?

  • They are generally fast movers and can take quick decisions
  • Can Isabella take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Isabella

Personality Compatibility


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