Isabelle Boulos

Examiner
DISC Type : cs

Head of Marketing & NPD at Genuine Health

Montreal, Quebec, Canada

Overview

Isabelle Boulos is the Head of Marketing & NPD at Genuine Health, with extensive experience in the CPG industry from her time at The Kraft Heinz Company. Colleagues describe her as a passionate, results-focused, and consumer-obsessed leader who consistently puts her team first and fosters a collaborative environment to achieve outstanding results.

Outside of her direct professional duties, Isabelle has shown a keen interest in community support and corporate social responsibility. While at Kraft Heinz, she proudly shared an initiative to support Canadian food banks, demonstrating a commitment to giving back and helping those in need during challenging times.

She is recognized for her unique understanding of and passion for the Quebec marketplace.

Personality Overview

Late Adopter

Unexpressive

Process Oriented

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Health & Wellbeing
Expressed excitement about joining Genuine Health, a company passionate about creating products that positively impact people's lives and health.
Shopper Marketing
Previously held senior roles in Shopper & Omni-Channel Marketing at Kraft Heinz, indicating deep expertise in consumer behavior and retail strategy.
Quebec Marketplace
Colleagues consistently highlight her exceptional knowledge and passion for the unique needs of the Quebec market, making it a core area of her expertise.

Media Appearances

Isabelle has no verified media appearances

Work History

9-2024
Head of Marketing & NPD at Genuine Health
3-2024
Head of Marketing at Genuine Health
2-2023
Director of Marketing at Genuine Health
4-2019 - 3-2022
Lead - Shopper & Omni-Channel Marketing at The Kraft Heinz Company
6-2005 - 4-2019
Senior Shopper Marketing Manager at The Kraft Heinz Company

Education

Education details unavailable from HEC Montréal
Education details unavailable from Université de Montréal

More Information

Social Presence :

Prographics :

Exp : 29 Location : Montreal, Quebec, Canada Job Level : Mid-senior Designation : Head of Marketing & NPD at Genuine Health
URL has been copied!

Insights For Selling To Isabelle

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isabelle is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Isabelle

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Isabelle move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Isabelle take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Isabelle

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.