Isabelle Boulos in

Isabelle Boulos

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Head of Marketing & NPD at Genuine Health
📍 Montreal, Quebec, Canada

Isabelle Boulos is the Head of Marketing & NPD at Genuine Health, with extensive experience in the CPG industry from her time at The Kraft Heinz Company. Colleagues describe her as a passionate, results-focused, and consumer-obsessed leader who consistently puts her team first and fosters a collaborative environment to achieve outstanding results.

Outside of her direct professional duties, Isabelle has shown a keen interest in community support and corporate social responsibility. While at Kraft Heinz, she proudly shared an initiative to support Canadian food banks, demonstrating a commitment to giving back and helping those in need during challenging times.

She is recognized for her unique understanding of and passion for the Quebec marketplace.

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Experience
29 Years
Current Role
Head of Marketing & NPD
Job Level
Mid-senior
Location
Montreal, Quebec, Canada
Personality Overview

How Isabelle shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Isabelle cares about

Health & Wellbeing
Expressed excitement about joining Genuine Health, a company passionate about creating products that positively impact people's lives and health.
Shopper Marketing
Previously held senior roles in Shopper & Omni-Channel Marketing at Kraft Heinz, indicating deep expertise in consumer behavior and retail strategy.
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Career

Work history

9-2024
Head of Marketing & NPD
Genuine Health
3-2024
Head of Marketing
Genuine Health
2-2023
Director of Marketing
Genuine Health
4-2019 - 3-2022
Lead - Shopper & Omni-Channel Marketing
The Kraft Heinz Company
6-2005 - 4-2019
Senior Shopper Marketing Manager
The Kraft Heinz Company
In the press

Media appearances

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Education
Education details unavailable
HEC Montréal
Education details unavailable
Université de Montréal
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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