Karen Dhanraj

Inquirer
DISC Type : dc

Marketing Manager at Lallemand

Toronto, Ontario, Canada

Overview

Karen is the Marketing Manager for Lallemand Bio-Ingredients, where she leads global marketing for health ingredients. With an M. Sc. in Biochemistry and an M. B. A. from the University of Ottawa, her career has focused on new business development for specialty ingredients. People who have worked with her describe her as competent, professional, and dedicated.

She is the author of the book, "The Practical Guide to Project Management Documentation. "

Personality Overview

Demanding

Judgemental

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Health Ingredients
She is responsible for the global marketing of ingredients like yeast beta-glucan, resveratrol, nutritional yeast, and other fermentation-derived products.
Functional Foods
Her career has focused on introducing naturally sourced, functional ingredients for use in dietary supplements, functional foods, and beverages.
New Business Development
Throughout her career at Quadra, Sensient, and BASF, she consistently focused on developing new business and opening new markets for bio-ingredients.

Media Appearances

Karen has no verified media appearances

Work History

7-2017
Marketing Manager at Lallemand
7-2013 - 6-2017
Account Manager, Health & Personal Care at Quadra Ingredients
1-2012 - 6-2013
Senior Account Manager, Bio-Ingredients at Sensient Flavors Canada
2-2011 - 1-2012
Account Manager, Human Nutrition - Canada at BASF (formerly Cognis Canada Corp.)
3-2007 - 2-2011
Account Manager, Cognis Nutrition and Health at Cognis Canada

Education

1998 - 1999
M.B.A. from University of Ottawa
1996 - 1998
M. Sc. Biochemistry from University of Ottawa

More Information

Social Presence :

Prographics :

Exp : 31 Location : Toronto, Ontario, Canada Job Level : Middle Designation : Marketing Manager at Lallemand
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Karen

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • Their decision making speed is somewhere in the middle.
  • Can Karen take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Karen

Personality Compatibility


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