Isabelle Ducellier

Critic
DISC Type : C

Board Member at LiveSpo

Greater Stockholm Metropolitan Area, Sweden

Overview

Isabelle Ducellier is an experienced executive and board member with 34 years in consumer health and wine & spirits. A Harvard Business School alumna, she has held CEO roles at Orkla Health, BioGaia, and Pernod Ricard Sweden. Currently, she serves on several boards, including LiveSpo and Devyser, focusing on international expansion and value creation.

Isabelle is committed to purpose-driven leadership and continuous learning, often discussing the importance of gratitude and authenticity. She embraces the Scandinavian team-oriented management style and has a passion for supporting causes she believes in, having previously served as General Secretary for the Swedish Childhood Cancer Fund. Colleagues describe her as energetic, visionary, and humane.

Unique fact: Isabelle was awarded the Chevalier de lOrdre National du Mérite, a prestigious French order of merit.

Personality Overview

Negotiator

Critic

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Global Expansion
Her board role at LiveSpo and past leadership positions explicitly focus on driving international growth strategies and entering new markets, particularly in Asia and the Americas.
Consumer Healthcare
Her entire recent career, including CEO roles at Orkla Health and BioGaia and her current board positions, is centered on the consumer health and probiotics sectors.
Purpose-Driven Leadership
In interviews, she speaks about leading with authenticity and purpose, a perspective shaped by personal adversity and her experience leading an NGO for childhood cancer.

Media Appearances

LiveSpo welcomes new Board Member: Mrs. Isabelle Ducellier. Featured in LiveSpo

See Now

[Interview] Ms. Isabelle Ducellier, Former BioGaia AB CEO joins LiveSpo to accelerate the journey toward a future without antibiotics. Featured in LiveSpo

See Now

Work History

7-2025
Board Member at LiveSpo
5-2025
Board Member at Devyser
5-2025
Board Member at Moberg Pharma AB
4-2025
Board Member at LYKO
1-2025
Independent Consultant at ISAnté @Anian AB

Education

12-2025 - 12-2025
Succeeding as a corporate director from Harvard Business School
2015 - 2016
Master of Business Administration (M.B.A.) from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Senior Designation : Board Member at LiveSpo
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Insights For Selling To Isabelle

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isabelle is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Isabelle

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Isabelle move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Isabelle take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Isabelle

Personality Compatibility


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