KC Goundiam in

KC Goundiam

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Founder and CEO at B2BeeMatch
📍 Toronto, Ontario, Canada

Karima-Catherine Goundiam is a tech founder and the CEO of B2BeeMatch, an AI-powered B2B matchmaking platform. With prior strategic roles at Deloitte and Ford, she is a recognized expert in digital transformation, international business, and SME advocacy. People describe her as dynamic, creative, intelligent, and a diplomatic team player with a knack for providing straightforward advice.

Born in Senegal and having lived in France, the UK, and the US before settling in Canada, KC is passionate about fostering connections for underrepresented entrepreneurs. She is a Black, francophone business leader who actively advocates for diversity and inclusion in the tech industry. She enjoys traveling and hosts the "It’s a Small Business World" podcast.

Unique fact: Karima-Catherine holds a "Secret level II" security clearance from the Government of Canada.

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Experience
5 Years
Current Role
Founder and CEO
Job Level
Leadership
Location
Toronto, Ontario, Canada
Personality Overview

How KC shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics KC cares about

SME Advocacy
Her company, B2BeeMatch, and her podcast, "It's a Small Business World, " are dedicated to helping small and medium-sized enterprises connect, grow, and scale internationally.
Diversity in Tech
As a Black, francophone, female founder, she actively serves on DEI committees and speaks on the importance of creating opportunities for underrepresented groups in the tech sector.
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Career

Work history

2-2020
Founder and CEO
B2BeeMatch
6-2024
Ontario Vehicle Innovation Network (OVIN) DEI Commitee, Member
Ontario Centre of Innovation
1-2025
Board Director
The Canada-Africa Chamber of Business
9-2023
Board Director
PolR Enterprises Inc.
5-2022
Member of the Comptroller General of Canada SDAC
Treasury Board of Canada Secretariat | Secrétariat du Conseil du Trésor du Canada
In the press

Media appearances

EP - 15: Empowering B2B Connections with B2BeeMatch: A Global Podcast Interview. Featured in YouTube
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Education
Graduate Courses
McGill University
Project Management Certificate
McGill University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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