KC Goundiam

Pioneer
DISC Type : DSI

Founder and CEO at B2BeeMatch

Toronto, Ontario, Canada

Overview

Karima-Catherine Goundiam is a tech founder and the CEO of B2BeeMatch, an AI-powered B2B matchmaking platform. With prior strategic roles at Deloitte and Ford, she is a recognized expert in digital transformation, international business, and SME advocacy. People describe her as dynamic, creative, intelligent, and a diplomatic team player with a knack for providing straightforward advice.

Born in Senegal and having lived in France, the UK, and the US before settling in Canada, KC is passionate about fostering connections for underrepresented entrepreneurs. She is a Black, francophone business leader who actively advocates for diversity and inclusion in the tech industry. She enjoys traveling and hosts the "It’s a Small Business World" podcast.

Unique fact: Karima-Catherine holds a "Secret level II" security clearance from the Government of Canada.

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

SME Advocacy
Her company, B2BeeMatch, and her podcast, "It's a Small Business World, " are dedicated to helping small and medium-sized enterprises connect, grow, and scale internationally.
Diversity in Tech
As a Black, francophone, female founder, she actively serves on DEI committees and speaks on the importance of creating opportunities for underrepresented groups in the tech sector.
Digital Transformation
She founded the consultancy Red Dot Digital and has a background at Deloitte and Ford, focusing on helping businesses navigate and leverage digital tools for growth.

Media Appearances

EP - 15: Empowering B2B Connections with B2BeeMatch: A Global Podcast Interview. Featured in YouTube

See Now

Work History

2-2020
Founder and CEO at B2BeeMatch
6-2024
Ontario Vehicle Innovation Network (OVIN) DEI Commitee, Member at Ontario Centre of Innovation
1-2025
Board Director at The Canada-Africa Chamber of Business
9-2023
Board Director at PolR Enterprises Inc.
5-2022
Member of the Comptroller General of Canada SDAC at Treasury Board of Canada Secretariat | Secrétariat du Conseil du Trésor du Canada

Education

Graduate Courses from McGill University
Project Management Certificate from McGill University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : Founder and CEO at B2BeeMatch
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Insights For Selling To KC

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with KC is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from KC

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will KC move?

  • They are generally fast movers and can take quick decisions
  • Can KC take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And KC

Personality Compatibility


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