KC Goundiam in

KC Goundiam

Pioneer · DISC type DSI
Founder and CEO at B2BeeMatch
📍 Toronto, Ontario, Canada

Karima-Catherine Goundiam is a tech founder and the CEO of B2BeeMatch, an AI-powered B2B matchmaking platform. With prior strategic roles at Deloitte and Ford, she is a recognized expert in digital transformation, international business, and SME advocacy. People describe her as dynamic, creative, intelligent, and a diplomatic team player with a knack for providing straightforward advice.

Born in Senegal and having lived in France, the UK, and the US before settling in Canada, KC is passionate about fostering connections for underrepresented entrepreneurs. She is a Black, francophone business leader who actively advocates for diversity and inclusion in the tech industry. She enjoys traveling and hosts the "It’s a Small Business World" podcast.

Unique fact: Karima-Catherine holds a "Secret level II" security clearance from the Government of Canada.

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Experience
5 Years
Current Role
Founder and CEO
Job Level
Leadership
Location
Toronto, Ontario, Canada
Personality Overview

How KC shows up

Friendly But Fast
Driven But Considerate
Decisive But Friendly

If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Priorities

Topics KC cares about

SME Advocacy
Her company, B2BeeMatch, and her podcast, "It's a Small Business World, " are dedicated to helping small and medium-sized enterprises connect, grow, and scale internationally.
Diversity in Tech
As a Black, francophone, female founder, she actively serves on DEI committees and speaks on the importance of creating opportunities for underrepresented groups in the tech sector.
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Career

Work history

2-2020
Founder and CEO
B2BeeMatch
6-2024
Ontario Vehicle Innovation Network (OVIN) DEI Commitee, Member
Ontario Centre of Innovation
1-2025
Board Director
The Canada-Africa Chamber of Business
9-2023
Board Director
PolR Enterprises Inc.
5-2022
Member of the Comptroller General of Canada SDAC
Treasury Board of Canada Secretariat | Secrétariat du Conseil du Trésor du Canada
In the press

Media appearances

EP - 15: Empowering B2B Connections with B2BeeMatch: A Global Podcast Interview. Featured in YouTube
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Education
Graduate Courses
McGill University
Project Management Certificate
McGill University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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