Isabelle Vanston is the European Director for Market and Consumer Insights at Campofrio Food Group. An engineer by training, she champions a consumer-centric culture and recently completed an Advanced Marketing Program at Wharton. She is also an active member of the Insights Hub think tank, promoting the strategic role of insights.
Isabelle is a proponent of continuous learning, recently completing courses from Wharton and Vanderbilt University on advanced marketing and data storytelling. She values collaborative environments and enjoys sharing knowledge and energy with industry peers to build inspiring and concrete roadmaps for the future.
She believes that after a recent dip, innovation centered on bringing pleasure and enjoyment to consumers is making a strong comeback in the food industry.
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