Isabelle VANSTON

Questioner
DISC Type : c

Director Insights for Europe at Campofrio Food Group

Greater Lyon Area, France

Overview

Isabelle Vanston is the European Director for Market and Consumer Insights at Campofrio Food Group. An engineer by training, she champions a consumer-centric culture and recently completed an Advanced Marketing Program at Wharton. She is also an active member of the Insights Hub think tank, promoting the strategic role of insights.

Isabelle is a proponent of continuous learning, recently completing courses from Wharton and Vanderbilt University on advanced marketing and data storytelling. She values collaborative environments and enjoys sharing knowledge and energy with industry peers to build inspiring and concrete roadmaps for the future.

She believes that after a recent dip, innovation centered on bringing pleasure and enjoyment to consumers is making a strong comeback in the food industry.

Personality Overview

Price-Sensitive

Value Seeker

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Consumer Centricity
Actively champions a consumer-centric culture within her organization, drawing inspiration from industry workshops and peer collaboration.
Food Innovation
Closely follows industry trends, highlighting that innovation focused on pleasure and enjoyment is on the rise after a recent downturn.
Data Storytelling
Recently completed a certification on using ChatGPT with Excel to master data, inform decisions, and create compelling narratives.

Media Appearances

Isabelle has no verified media appearances

Work History

7-2023
Director Insights for Europe at Campofrio Food Group
11-2018 - 7-2023
European Director for Brands, Digital marketing, Market and Consummer Insights at Campofrio Food Group
4-2018 - 10-2018
Global marketing Director Dry categories at Campofrio Food Group
4-2013 - 4-2018
Senior Global Marketing Manager at Campofrio Food Group
1-2012 - 4-2018
Marketing Category accelerator -Dry sausages at Campofrio Food Group

Education

1991 - 1994
INGENIEUR from ENSIA
Digital marketing from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Lyon Area, France Job Level : Mid-senior Designation : Director Insights for Europe at Campofrio Food Group
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Insights For Selling To Isabelle

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isabelle is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Isabelle

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Isabelle move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Isabelle take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Isabelle

Personality Compatibility


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