Isabelle VANSTON in

Isabelle VANSTON

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Director Insights for Europe at Campofrio Food Group
📍 Greater Lyon Area, France

Isabelle Vanston is the European Director for Market and Consumer Insights at Campofrio Food Group. An engineer by training, she champions a consumer-centric culture and recently completed an Advanced Marketing Program at Wharton. She is also an active member of the Insights Hub think tank, promoting the strategic role of insights.

Isabelle is a proponent of continuous learning, recently completing courses from Wharton and Vanderbilt University on advanced marketing and data storytelling. She values collaborative environments and enjoys sharing knowledge and energy with industry peers to build inspiring and concrete roadmaps for the future.

She believes that after a recent dip, innovation centered on bringing pleasure and enjoyment to consumers is making a strong comeback in the food industry.

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Experience
25 Years
Current Role
Director Insights for Europe
Job Level
Mid-senior
Location
Greater Lyon Area, France
Personality Overview

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Priorities

Topics Isabelle cares about

Consumer Centricity
Actively champions a consumer-centric culture within her organization, drawing inspiration from industry workshops and peer collaboration.
Food Innovation
Closely follows industry trends, highlighting that innovation focused on pleasure and enjoyment is on the rise after a recent downturn.
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Career

Work history

7-2023
Director Insights for Europe
Campofrio Food Group
11-2018 - 7-2023
European Director for Brands, Digital marketing, Market and Consummer Insights
Campofrio Food Group
4-2018 - 10-2018
Global marketing Director Dry categories
Campofrio Food Group
4-2013 - 4-2018
Senior Global Marketing Manager
Campofrio Food Group
1-2012 - 4-2018
Marketing Category accelerator -Dry sausages
Campofrio Food Group
In the press

Media appearances

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Education
1991 - 1994
INGENIEUR
ENSIA
Digital marketing
University of Illinois Urbana-Champaign
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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