Russell Cribb

Critic
DISC Type : C

Architecture Leader Analytics at Ascend Learning

Kansas City, Missouri, United States

Overview

Russell Cribb is an Architecture Leader in Analytics at Ascend Learning, specializing in designing and implementing real-time data solutions with Kafka, Snowflake, and Microsoft SQL Server. A graduate of Central Methodist University, colleagues value his ability to provide vision and strategic recommendations to software development projects.

With a background as the founder and president of his own IT programming services company, Datamation Inc., he has a deep-rooted entrepreneurial history. He maintains a professional interest in major technology companies like Microsoft and Google.

Unique fact: Russell previously founded and ran his own custom software development company for over a decade before joining Ascend Learning.

Personality Overview

Precise

Information Seeker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They choose to analyze logically and value facts to emotions.

Topics They Care About

Real-Time Analytics
Currently focused on implementing real-time micro-service architecture with Kafka and building a real-time data lake alongside a Snowflake Data Warehouse.
Microsoft Stack
His previous company specialized in Microsoft technologies, he is certified in .NET, and he continues to use Microsoft SQL Server in his current role.
Data Architecture
A core theme in his career, having held several architect roles where he re-engineered major platforms like the ATI Nursing education system.

Media Appearances

Russell has no verified media appearances

Work History

5-2020
Architecture Leader Analytics at Ascend Learning
3-2017 - 5-2020
Senior Analytics Architect at Ascend Learning
6-2014 - 3-2017
Data Architect at Ascend Learning
6-2013 - 6-2014
Senior Consultant at Ascend Learning
12-1993 - 9-2020
President at Datamation Inc.

Education

1985 - 1989
BA from Central Methodist University
Education details unavailable from Park Hill

More Information

Social Presence :

Prographics :

Exp : 36 Location : Kansas City, Missouri, United States Job Level : Senior Designation : Architecture Leader Analytics at Ascend Learning
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Russell

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Russell take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Russell

Personality Compatibility


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