Guy Dodwell

Observer
DISC Type : ic

Managing Director, Food at SHS Group

United Kingdom

Overview

Guy Dodwell is a commercially-driven Managing Director at SHS Food with a strong performance track record across the UK consumer goods sector. His experience spans corporate, SME, and start-up environments, including previously leading the SHS Drinks division. He holds a BA Hons from Coventry University.

He has a unique background in the craft spirits industry, having served as both Sales & Marketing Director and Non-Executive Director for Bristol Distilling Co.

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

Consumer Goods Sector
His entire career is built on leading and growing brands within the UK consumer goods space, from large corporations like SHS Group to smaller enterprises.
New Product Innovation
He has a history of launching new products and celebrated the nomination of Bristol Distilling Co's gin for a Grocer New Product Award.
Craft Spirits Market
His extensive, hands-on experience at Bristol Distilling Co demonstrates a clear passion and expertise in the craft spirits and gin market.

Media Appearances

SHS Group's Guy Dodwell appointed head of newly created food division. Featured in The Grocer

See Now

Work History

1-2024
Managing Director, Food at SHS Group
10-2021 - 1-2024
Managing Director at SHS Drinks
9-2019 - 9-2021
Commercial Director, UK and International at SHS Drinks
9-2019 - 1-2022
Non Executive Director at Bristol Distilling Co
2-2019 - 9-2019
Sales & Marketing Director at Bristol Distilling Co

Education

2012 - 2012
Executive education programme from INSEAD
1991 - 1994
BA Hons from Coventry University

More Information

Social Presence :

Prographics :

Exp : 16 Location : United Kingdom Job Level : Mid-senior Designation : Managing Director, Food at SHS Group
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Insights For Selling To Guy

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guy is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Guy

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Guy move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Guy take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Guy

Personality Compatibility


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