Isobel Platt

Observer
DISC Type : ic

Group Brand Manager at Imperial London Hotels

London, England, United Kingdom

Overview

Isobel Platt is the Group Brand Manager at Imperial London Hotels, specializing in brand strategy, identity, and creative direction. She leverages a deep understanding of both strategy and execution to create memorable consumer experiences. She holds a degree in Fashion Communication and Promotion from Nottingham Trent University.

Outside of her marketing career, Isobel is a Certified Personal Fitness Trainer, indicating a strong interest in health and wellness. She also holds a certification in Contemporary Issues in World Politics, showing an interest in global affairs.

Unique fact: Isobel is a certified personal fitness and health instructor.

Personality Overview

Example Seeker

Curious

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

Brand Experience
Her focus is on creating impactful and memorable moments for consumers, covering the full brand experience from strategy to execution.
Creative Direction
She is actively involved in the creative process, recently seeking a lifestyle photographer for a new venue launch to capture specific behind-the-bar moments.
Marketing Recruitment
She has recently been hiring for her Brand & Marketing team, indicating a focus on building a strong internal team.

Media Appearances

Isobel has no verified media appearances

Work History

6-2025
Group Brand Manager at Imperial London Hotels
11-2023 - 7-2025
Brand Manager at Imperial London Hotels
2-2023 - 11-2023
Head of Independent Brands at Nightcap Plc
11-2022 - 2-2023
Assistant Brand Manager at The Adventure Bar Group
6-2021 - 11-2022
Brand Marketing Executive at The Adventure Bar Group

Education

2015 - 2018
Fashion Communication and Promotion from Nottingham Trent University
2014 - 2015
Foundation Degree from De Montfort University

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Middle Designation : Group Brand Manager at Imperial London Hotels
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Insights For Selling To Isobel

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isobel is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Isobel

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Isobel move?

  • They like to analyze well and then make their decisions.
  • Can Isobel take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Isobel

Personality Compatibility


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