Iván Mauricio is a data-driven marketing leader with 10 years of experience in digital marketing, CRM, and analytics across LATAM. A Publicista from Universidad Central (CO), he specializes in full-funnel performance, customer acquisition, and loyalty, having led teams of up to 45 people.
He expresses a strong appreciation for innovative and positive agency culture, highlighting the talent and quality of his team at HavasPlus. He is actively engaged in discussions about the future of digital advertising and brand strategy within the telecommunications sector.
He drove a 400% increase in street channel sales in a single year during his time as Director of Planning at Inmov.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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