Iván Mauricio B. in

Iván Mauricio B.

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Marketing Specialist (Omnichannel and owned media lead) at Banco AV Villas
📍 Bogota, D.C., Capital District, Colombia

Iván Mauricio is a data-driven marketing leader with 10 years of experience in digital marketing, CRM, and analytics across LATAM. A Publicista from Universidad Central (CO), he specializes in full-funnel performance, customer acquisition, and loyalty, having led teams of up to 45 people.

He expresses a strong appreciation for innovative and positive agency culture, highlighting the talent and quality of his team at HavasPlus. He is actively engaged in discussions about the future of digital advertising and brand strategy within the telecommunications sector.

He drove a 400% increase in street channel sales in a single year during his time as Director of Planning at Inmov.

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Experience
7 Years
Current Role
Marketing Specialist (Omnichannel and owned media lead)
Job Level
Middle
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Iván cares about

Customer Growth & CRM
His career focuses on designing and executing CRM, lifecycle, and growth strategies for major brands in banking and telecommunications to boost acquisition, loyalty, and retention.
Cookieless Advertising
He actively shares and celebrates innovative solutions for digital advertising that deliver better CPA and CPL results without relying on cookies.
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Career

Work history

6-2024
Marketing Specialist (Omnichannel and owned media lead)
Banco AV Villas
12-2021 - 9-2023
Senior Manager Own Media Hispam
HavasPlus
8-2021 - 12-2021
Director creativo Trade Marketing ETB
Inmov
8-2020 - 12-2021
Director de Planeación Trade Marketing ETB
Inmov
11-2018 - 7-2020
Director de Marketing y CRM
Difruti
In the press

Media appearances

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Education
2010 - 2015
Publicista
Universidad Central (CO)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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