Iván Mauricio B.

Visionary
DISC Type : Ds

Marketing Specialist (Omnichannel and owned media lead) at Banco AV Villas

Bogota, D.C., Capital District, Colombia

Overview

Iván Mauricio is a data-driven marketing leader with 10 years of experience in digital marketing, CRM, and analytics across LATAM. A Publicista from Universidad Central (CO), he specializes in full-funnel performance, customer acquisition, and loyalty, having led teams of up to 45 people.

He expresses a strong appreciation for innovative and positive agency culture, highlighting the talent and quality of his team at HavasPlus. He is actively engaged in discussions about the future of digital advertising and brand strategy within the telecommunications sector.

He drove a 400% increase in street channel sales in a single year during his time as Director of Planning at Inmov.

Personality Overview

Direct & Assertive

Goal-Oriented

Big Vision Person

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Customer Growth & CRM
His career focuses on designing and executing CRM, lifecycle, and growth strategies for major brands in banking and telecommunications to boost acquisition, loyalty, and retention.
Cookieless Advertising
He actively shares and celebrates innovative solutions for digital advertising that deliver better CPA and CPL results without relying on cookies.
Marketing Data Models
He has direct experience with advanced data models like MTA (Multi-Touch Attribution) and MMM (Marketing Mix Modeling) to measure campaign effectiveness and ROI.

Media Appearances

Iván has no verified media appearances

Work History

6-2024
Marketing Specialist (Omnichannel and owned media lead) at Banco AV Villas
12-2021 - 9-2023
Senior Manager Own Media Hispam at HavasPlus
8-2021 - 12-2021
Director creativo Trade Marketing ETB at Inmov
8-2020 - 12-2021
Director de Planeación Trade Marketing ETB at Inmov
11-2018 - 7-2020
Director de Marketing y CRM at Difruti

Education

2010 - 2015
Publicista from Universidad Central (CO)

More Information

Social Presence :

Prographics :

Exp : 7 Location : Bogota, D.C., Capital District, Colombia Job Level : Middle Designation : Marketing Specialist (Omnichannel and owned media lead) at Banco AV Villas
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Insights For Selling To Iván Mauricio

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Iván Mauricio is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Iván Mauricio

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Iván Mauricio move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Iván Mauricio take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Iván Mauricio

Personality Compatibility


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