Ivan Ballesteros

Inquisitor
DISC Type : Ic

Director, Programmatic at Spark Foundry

Greater Chicago Area, United States

Overview

Ivan Ballesteros is the Director of Programmatic at Spark Foundry, where he leads digital advertising strategies. His expertise spans programmatic display and paid search, built upon roles at Digitas and Eli Lilly and Company. A graduate of DePaul University, he holds an IAB Digital Media Buying & Planning Certification and is committed to mentoring.

Ivan shows an interest in career development and professional growth advice. As an alumnus of DePaul University, he may have an affinity for Chicago-based sports, connecting him to the city where he pursued his education.

He recently celebrated his promotion to his current Director position, a significant career milestone he shared with his network.

Personality Overview

Curious

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Programmatic Advertising
His entire career progression, culminating in his Director role at Spark Foundry, has been focused on programmatic advertising and media execution.
Team Mentorship
His previous roles explicitly included responsibilities for managing and mentoring junior staff, showing a focus on team development.
Digital Media Buying
He holds the IAB Digital Media Buying & Planning Certification, which validates his foundational expertise in this specific area.

Media Appearances

Ivan has no verified media appearances

Work History

10-2023
Director, Programmatic at Spark Foundry
4-2022 - 10-2023
Associate Director, Programmatic at Spark Foundry
11-2020 - 3-2022
Senior Associate - Paid Search at Eli Lilly and Company
11-2019 - 6-2020
Manager, Programmatic at Digitas North America
3-2018 - 5-2019
Lead, Display at iProspect

Education

2013 - 2015
Bachelor's degree from DePaul University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Director, Programmatic at Spark Foundry
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Insights For Selling To Ivan

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ivan is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ivan

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Ivan move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Ivan take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Ivan

Personality Compatibility


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