Ivan Cominelli

Visionary
DISC Type : Ds

Copywriter strategico at Unger Academy

San Felice del Benaco, Lombardy, Italy

Overview

Ivan is a strategic copywriter who helps infobusinesses convert content into clients through "personality-driven" marketing that merges sales and entertainment. He hosts the "Costruttori Podcast, " interviewing entrepreneurs and visionaries, and has advanced training in creative writing and screenwriting.

Outside of work, Ivan is a self-proclaimed "nerd" with a deep interest in creative writing and narrative. He applies "world-building" concepts from storytelling to marketing and has a noted passion for the Italian craft beer scene, analyzing brands like Doppio Malto on his blog.

He uniquely identifies as a "World-building Copywriter, " blending narrative techniques with marketing to create immersive brand experiences.

Personality Overview

Goal-Oriented

Risk Tolerant

Early Adopter

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Infobusiness Scaling
His core professional focus is helping infobusinesses grow by transforming their content into a consistent source of new clients through strategic copywriting.
Narrative Marketing
Leverages his background in creative writing and screenwriting to build brand stories, calling his unique approach "World-building Copywriting".
Entrepreneurial Stories
As the host of "Costruttori Podcast, " he interviews entrepreneurs, creators, and professionals to explore what it means to build something significant.

Media Appearances

Ivan has no verified media appearances

Work History

7-2025
Copywriter strategico at Unger Academy
5-2025
Conduttore at Costruttori Podcast
11-2024 - 11-2025
Copywriter strategico at La Orange
11-2024 - 2-2025
Copywriter freelance at ERMETHE SRL
5-2023 - 2-2025
Copywriter progetti interni at Marketing al Millimetro

Education

Corso avanzato di scrittura creativa e sceneggiatura from Agenzia Duca
2020 - 2020
Lo scrittore speciale from Rotte Narrative

More Information

Social Presence :

Prographics :

Exp : 8 Location : San Felice del Benaco, Lombardy, Italy Job Level : N/A Designation : Copywriter strategico at Unger Academy
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Insights For Selling To Ivan

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ivan is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ivan

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ivan move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ivan take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ivan

Personality Compatibility


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