Ivan is the founder of the award-winning salsa brand Tierra Negra and co-owner of La Vaca Margarita Bar. A third-generation restaurateur, he leverages his familys culinary legacy, dating back to 1972 in Chicago, to drive his ventures. People describe him as extremely hard-working with strong leadership skills.
Deeply inspired by his heritage, Ivan is passionate about evolving authentic Mexican cuisine for a modern audience. He channels the commitment learned growing up in his familys restaurants into his own entrepreneurial journey. His brand grew from an idea during the pandemic to a recognized product on retail shelves.
He recently won the prestigious Naturally Chicago Pitch Slam competition, earning significant recognition for his unique dark salsa.
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