Laurie Stein-Richards

Wildcard
DISC Type : sic

Director Value and Access Strategy at Otsuka Pharmaceutical Companies (U.S.)

United States

Overview

Laurie Stein-Richards is an accomplished Market Access leader within the biotechnology and pharmaceutical industries. Her career includes strategic roles at Otsuka, Boehringer Ingelheim, and Novo Nordisk, focusing on value strategy, payor marketing, and digital health partnerships. She earned her BS from the University of Marylands Robert H. Smith School of Business.

She has an expressed interest in understanding and overcoming barriers to market disruption within the pharmaceutical sector, indicating a forward-thinking and innovative professional mindset.

Unique fact: Her experience is notably diverse, spanning brand marketing, payer strategy, and pioneering digital health business development.

Personality Overview

ROI Driven

Curious But Skeptical

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Market Access Strategy
Her entire career, including her current Director role at Otsuka, has been dedicated to market, value, and access strategy in pharmaceuticals.
Digital Health
Previously served as an Associate Director of Digital Health Partnerships at Novo Nordisk, showing direct experience in this innovative space.
Payor Marketing
Held the title of Senior Associate Director of Payor Marketing at Boehringer Ingelheim, highlighting her expertise in this specialized area.

Media Appearances

Laurie has no verified media appearances

Work History

6-2024
Director Value and Access Strategy at Otsuka Pharmaceutical Companies (U.S.)
1-2024 - 6-2024
Director Value and Access Strategy- Obesity Pipeline at Boehringer Ingelheim
5-2022 - 1-2024
Senior Associate Director Payor Marketing at Boehringer Ingelheim
1-2021 - 5-2022
Associate Director Digital Health Partnerships at Novo Nordisk
7-2019 - 2-2022
Associate Brand Director-Market Access at Novo Nordisk

Education

BS from University of Maryland - Robert H. Smith School of Business

More Information

Social Presence :

Prographics :

Exp : 14 Location : United States Job Level : Mid-senior Designation : Director Value and Access Strategy at Otsuka Pharmaceutical Companies (U.S.)
URL has been copied!

Insights For Selling To Laurie

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurie is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Laurie

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Laurie move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Laurie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Laurie

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.