Ivo Gerscovich

Pioneer
DISC Type : DIS

Head of SEGA Brands; Chief Business & Brand Officer- Sonic the Hedgehog at Sega of America, Inc.

Los Angeles, California, United States

Overview

Ivo Gerscovich is the Head of Sega Brands and Chief Business & Brand Officer for Sonic the Hedgehog, leading the iconic franchises global transmedia expansion across film, TV, games, and music. With over 20 years of experience, colleagues describe him as a creative, innovative, and positive leader. He holds a Bachelor of Arts from UC Santa Barbara.

Early in his career, he founded a surf, skate, and snowboard apparel company. He also has experience working in marketing for a professional automotive racing series. In his personal life, he has a wife and children, and has expressed his gratitude for his family publicly.

He is a Clio Award winner for Social Media and has been named one of Varietys Entertainment Gaming Leaders.

Personality Overview

Driven But Considerate

Friendly But Fast

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Transmedia Storytelling
He is transforming Sonic into a global transmedia franchise across games, film, television, and consumer products, a core focus of his role at Sega.
Global Brand Expansion
His career features worldwide marketing campaigns for blockbuster franchises from Paramount, Fox, and Disney, resulting in record-breaking sales across all major regions.
Entertainment Franchises
He oversees legacy Sega IPs like Jet Set Radio and Crazy Taxi, in addition to his work on Sonic, showing a passion for iconic entertainment brands.

Media Appearances

Ivo has no verified media appearances

Work History

4-2024
Head of SEGA Brands; Chief Business & Brand Officer- Sonic the Hedgehog at Sega of America, Inc.
4-2022
Chief Business and Brand Officer, Sonic the Hedgehog at Sega of America, Inc.
3-2016
Chief Brand Officer, Sonic the Hedgehog & SVP, Sega of America at Sega of America, Inc.
6-2015
Chief Brand Officer at Sega of America, Inc.
2013
Chief Global Marketing & Creative Officer at 35W Entertainment

Education

1989 - 1993
Bachelor of Arts from UC Santa Barbara

More Information

Social Presence :

Prographics :

Exp : 32 Location : Los Angeles, California, United States Job Level : Leadership Designation : Head of SEGA Brands; Chief Business & Brand Officer- Sonic the Hedgehog at Sega of America, Inc.
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Insights For Selling To Ivo

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ivo is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ivo

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ivo move?

  • They are generally fast movers and can take quick decisions
  • Can Ivo take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ivo

Personality Compatibility


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