Ivo Gerscovich in

Ivo Gerscovich

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Head of SEGA Brands; Chief Business & Brand Officer- Sonic the Hedgehog at Sega of America, Inc.
📍 Los Angeles, California, United States

Ivo Gerscovich is the Head of Sega Brands and Chief Business & Brand Officer for Sonic the Hedgehog, leading the iconic franchises global transmedia expansion across film, TV, games, and music. With over 20 years of experience, colleagues describe him as a creative, innovative, and positive leader. He holds a Bachelor of Arts from UC Santa Barbara.

Early in his career, he founded a surf, skate, and snowboard apparel company. He also has experience working in marketing for a professional automotive racing series. In his personal life, he has a wife and children, and has expressed his gratitude for his family publicly.

He is a Clio Award winner for Social Media and has been named one of Varietys Entertainment Gaming Leaders.

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Experience
32 Years
Current Role
Head of SEGA Brands; Chief Business & Brand Officer- Sonic the Hedgehog
Job Level
Leadership
Location
Los Angeles, California, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Ivo cares about

Transmedia Storytelling
He is transforming Sonic into a global transmedia franchise across games, film, television, and consumer products, a core focus of his role at Sega.
Global Brand Expansion
His career features worldwide marketing campaigns for blockbuster franchises from Paramount, Fox, and Disney, resulting in record-breaking sales across all major regions.
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Career

Work history

4-2024
Head of SEGA Brands; Chief Business & Brand Officer- Sonic the Hedgehog
Sega of America, Inc.
4-2022
Chief Business and Brand Officer, Sonic the Hedgehog
Sega of America, Inc.
3-2016
Chief Brand Officer, Sonic the Hedgehog & SVP, Sega of America
Sega of America, Inc.
6-2015
Chief Brand Officer
Sega of America, Inc.
2013
Chief Global Marketing & Creative Officer
35W Entertainment
In the press

Media appearances

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Education
1989 - 1993
Bachelor of Arts
UC Santa Barbara
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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